Universal Music Group, Inc.

Manager, International Audience Development

Universal Music Group, Inc.

full-time

Posted on:

Location Type: Office

Location: New York City • New York, Pennsylvania, Tennessee • 🇺🇸 United States

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Salary

💰 $58,500 - $108,535 per year

Job Level

Mid-LevelSenior

About the role

  • Lead global CRM campaigns with end-to-end execution, including project planning, project management and evaluating campaign performance
  • Regularly share best practices and industry trends across a broad network of international stakeholders
  • Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies
  • Lead CRM strategy calls with 38+ ex-US audience teams across multiple time zones
  • Identify new audience growth and ecommerce opportunities across priority artist roster
  • Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions
  • Promote a culture of collaboration, innovation, and continuous advancement across an extensive group of international partners
  • Provide regular reporting on campaign performance, delivering insights and recommendations to stakeholders and leadership

Requirements

  • 5+ years of experience in email marketing, relationship management, and marketing strategy – international experience is a plus
  • Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
  • Strong analytical skills with the ability to interpret data and translate insights into action
  • Culturally sensitive and able to navigate various stakeholders diplomatically
  • Excellent organizational and project management skills, with the ability to manage multiple time sensitive projects with competing deadlines
  • Strong communication skills with experience presenting data-driven insights to stakeholders and leadership
  • Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
  • Knowledge of data privacy regulations (GDPR, etc.)
  • Experience with ESPs, as well as basic knowledge of HTML and CSS
  • Experience with Shopify is a plus
Benefits
  • Comprehensive medical, dental, vision, and FSA options
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingrelationship managementmarketing strategycustomer segmentationjourney mappingcompliancedeliverabilityperformance optimizationHTMLCSS
Soft skills
analytical skillsorganizational skillsproject managementcommunication skillscultural sensitivitycollaborationinnovationentrepreneurial mindsetadaptabilitydiplomacy
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