Unity

Director, Content Marketing

Unity

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $198,000 - $297,000 per year

Job Level

Lead

About the role

  • Be a trusted partner and advisor to company wide leadership across our Ads and SaaS (Game Development, Industry) businesses.
  • Define unique Content strategies for integrated marketing and demand generation campaigns in partnership with your peers in Product Marketing and Integrated Marketing.
  • Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns.
  • Identify key themes and topics that engage our audience, leveraging market research and user insights.
  • Utilize data analytics to inform content strategies and optimize engagement across multiple platforms.
  • Explore and implement AI tools and technologies to enhance content creation, personalization, and distribution efficiency.
  • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
  • Ensure all content maintains the brand voice and adheres to quality standards.
  • Partner with game developers, artists, and Industry professionals to create authentic and relatable content that highlights game features, Industry use cases, ads and monetization offerings and community engagement.
  • Monitor community feedback, content performance and trends to adjust content strategies accordingly.
  • Provide regular reports and insights to senior leadership, highlighting successes and areas for improvement.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
  • At least seven (7) years of experience in content marketing, with at least three (3) years in the gaming industry.
  • Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale.
  • Proven experience in leveraging AI technologies for content creation and marketing optimization.
  • Strong understanding of gaming culture, trends, and audience preferences.
  • Excellent writing, editing, and storytelling skills, with a portfolio demonstrating content expertise.
  • Proficient in content management systems, SEO best practices, and analytics tools.
  • Ability to learn with changing times and new frontiers of marketing.
  • Experience in managing and mentoring marketing teams to achieve strategic goals.
Benefits
  • Comprehensive health, life, and disability insurance
  • Commute subsidy
  • Employee stock ownership
  • Competitive retirement/pension plans
  • Generous vacation and personal days
  • Support for new parents through leave and family-care programs
  • Office food snacks
  • Mental Health and Wellbeing programs and support
  • Employee Resource Groups
  • Global Employee Assistance Program
  • Training and development programs
  • Volunteering and donation matching program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingcontent strategydemand generationdata analyticsAI technologieswritingeditingstorytellingSEO best practicescontent management systems
Soft Skills
collaborationcommunicationleadershipadaptabilitymentoringcreativityanalytical thinkingstrategic thinkingaudience engagementfeedback monitoring
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsMBA