United States Department of Defense

Influencer Marketing

• Campaign Delivery: Utilise your expertise to ensure seamless, high-impact influencer campaign delivery. Track and optimise campaigns for strong client returns.
• Client Roadmap Development: Strategically shape and evolve the client roadmap, nurturing long-term relationships while identifying reactive opportunities.
• Senior Client Relationships: Own and deepen senior client relationships, acting as a key escalation point and providing regular engagement to support Client Service & Creative teams in account growth strategies.
• Collaboration: Partner with Creative & Paid Social teams to maximise campaign performance and champion the influencer product across business functions.
• Process Implementation: Develop, implement, and refine guidelines and resource planning to enhance operational efficiency where necessary. Collaborate with leadership to address team challenges as they arise.
• SOW Management: Support wider teams to define accurate, profitable SOWs.
• Team Development: Support and develop your direct reports (3), fostering a positive and productive team environment.
• Market Knowledge: Maintain a strong understanding of the influencer marketing landscape, encompassing different platforms, influencer tiers, content formats, and ROI measurement.
• Data Analysis Expertise: Conduct thorough data analysis to evaluate campaign performance and drive strategic decisions, ensuring insights are effectively communicated and leveraged for future initiatives.
• Reporting Proficiency: Strong reporting skills focused on influencer metrics, providing actionable insights that inform clients and elevate campaign success.

Senior Influencer Manager, French Speaker

Content Marketing Manager

• Develop smart, integrated content and comms strategies that drive impact across the customer journey for clients like Bol, ING, Audi, Canva, and more.
• Shape content and comms strategies across channels and formats, balancing creativity with performance.
• Translate client goals into clear briefs, frameworks, and storytelling approaches.
• Apply audience insights, cultural trends, and platform behaviors to guide creative and comms choices.
• Team up with brand strategists to bring positioning to life.
• Work hand-in-hand with creatives to align big ideas with channel and format choices.
• Collaborate with media and platform strategists, influencer specialists, and partners to maintain campaign consistency across touchpoints.
• Present work to excite clients and teammates.
• Build relationships with client stakeholders and become their go-to for everyday strategy.
• Contribute to new business opportunities with fresh insights and ideas.
• Keep up to date on culture, communications, and platform trends.

Senior Influencer Manager, French Speaker

Content and Communications Strategist