United Community Bank

Director of Mortgage Originations

United Community Bank

full-time

Posted on:

Location Type: Office

Location: Greenville • South Carolina • United States

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Job Level

Lead

About the role

  • Develop and refine mortgage sales strategies aligned with financial goals, customer experience expectations, CRA objectives, and brand messaging.
  • Assess competitive conditions, internal resources, and market trends to adjust strategies and recommend new courses of action.
  • Establish clear vision, performance indicators, and success metrics, ensuring alignment across all segments of the bank.
  • Identify barriers to performance and create actionable plans, including SWOT analysis, to overcome obstacles.
  • Identify opportunities to grow revenue, improve productivity, and strengthen long-term value and market share.
  • Develop and execute go-to-market plans, including bundled product approaches and cross-sell strategies across the bank.
  • Support expansion in legacy, de novo, and acquisition markets; assist with M&A integration efforts, team builds, and strategic market entry.
  • Recommend growth strategies and prioritize resources toward high-potential opportunities.
  • Represent UCMS at industry conferences to stay ahead of market trends and customer adoption patterns.
  • Develop processes to plan, manage, and communicate sales initiatives, ensuring consistent execution across regions.
  • Review and refine sales strategies quarterly to maintain competitiveness and customer responsiveness.
  • Track performance, pipeline activity, and results to maintain visibility and accountability.
  • Ensure exceptional service delivery across all customer segments.
  • Build strong internal partnerships and cross-functional collaboration to leverage sales and referral opportunities.
  • Share and use market intelligence to support recruiting, competitive analysis, pricing, and compensation insights.
  • Maintain strategic relationships with external partners and centers of influence (Realtors, builders, CPAs, attorneys, advisory boards).
  • Recruit, lead, and develop a diverse, high-performing sales team using effective coaching and performance management techniques.
  • Identify required competencies and optimize organizational structure to support strategy and market coverage.
  • Set goals, monitor performance, manage development plans, and ensure fair application of HR policies.
  • Foster open two-way communication and create a culture of continuous improvement.
  • Lead culture integration efforts in newly acquired markets.
  • Develop tools and resources to improve employee performance and efficiency.
  • Ensure strong controls, monitoring, and reporting are in place to mitigate risk to the bank.
  • Maintain compliance with bank policies, internal governance standards, and federal/state regulatory requirements.

Requirements

  • 15+ years of mortgage experience, including proven Sales Leadership.
  • Deep knowledge of footprint markets and established industry relationships.
  • Expertise in mortgage channels, including Distributed Retail and Consumer Direct.
  • Advanced Retail Lending credit and risk management skills.
  • Strong builder and Realtor relationships within the footprint.
  • Mastery of sales execution and customer service excellence.
  • Exceptional written and verbal communication skills.
  • Strong relationship-building across clients, prospects, recruits, and internal stakeholders.
  • Effective collaborator with ability to influence across teams.
  • Strategic thinker who delivers actionable plans aligned to organizational goals.
  • Skilled in change management, planning, organization, and managing multiple priorities.
  • Commitment to completing required compliance and regulatory training.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
mortgage sales strategiesSWOT analysisgo-to-market planscross-sell strategiesM&A integrationsales performance trackingcredit managementrisk managementsales executioncustomer service excellence
Soft Skills
leadershipcommunicationrelationship-buildingcollaborationstrategic thinkingchange managementplanningorganizationperformance managementcontinuous improvement
Certifications
compliance training