United Aesthetics Alliance

Marketing

• Capture high-quality photo and video content during physician and provider features, patient-approved treatments, and events.
• With local practice leadership, optimize patient consent workflows for photo/video and testimonials; maintain secure storage of releases and HIPAA compliance.
• Maintain standards for before-and-after photography in coordination with providers.
• Upload organized assets to shared libraries and follow approval workflows.
• Execute event logistics including practice operations collaboration, vendor coordination, run-of-show, and day-of social coverage.
• Identify & support grassroots efforts such as pop-ups, neighborhood outreach, and sponsorships.
• Set up lead capture at events and submit post-event reports.
• Build relationships with local gyms, salons, wellness studios, and luxury retailers for co-marketing opportunities.
• Maintain Google Business Profile, posting to GBP and local listings, aligned to corporate guidelines and local practice collaboration.
• Post to local Facebook community groups to increase visibility and engagement; and support social listening and community engagement across channels.
• Assist with nurturing local influencer relationships and coordinating collaborations within corporate guidelines.
• Support PR efforts by identifying local media opportunities and coordinating with corporate and local practice leadership for alignment. - - Help manage gifting, disclosure compliance, and performance tracking for influencer partnerships.
• Build strong relationships with local representatives of key vendors (injectables, skincare, devices).
• Stay informed on vendor promotions, co-marketing opportunities, and educational events.
• Communicate opportunities to corporate marketing and assist with execution at the local level.
• Coordinate local photographers, videographers, printers, and event vendors within approved budgets.
• Foster and support staff on creating authentic, on-brand content.
• Ensure EGC aligns with brand standards and compliance requirements.
• Ensure in-practice signage, seasonal merchandising, and promotional materials are current and on brand.
• Support local staff awareness of marketing promotions and campaigns.
• Keep provider bios, service one-sheets, marketing calendars and event scripts accurate and updated for practice and corporate unity.
• Track local KPIs such as review velocity, voice of the patient, UGC volume, and event performance.
• Submit weekly insights to corporate marketing, including recommended actions and local opportunities.
• Maintain luxury brand standards across every local touchpoint.
• Draft quick-turn copy for local promos, staffing updates, operational notices, and event scripts, aligned to brand voice.
• Partner with practice administrators on promo calendars, provider availability, service launches, and scheduling.
• Communicate operational changes that affect marketing to corporate and recommend local adjustments.
• Monitor and surface patient feedback and Voice of Customer insights that elevate the experience.

Field Marketing Coordinator

• United Aesthetics Alliance (UAA) is a company acquiring plastic surgery and med spa practices nationwide
• Position Summary: Marketing Coordinator supporting Senior Director of Marketing to execute digital marketing across UAA’s platform
• Strategize, develop, and continuously optimize compelling content for social media platforms, email campaigns, blog posts, and digital ads in partnership with vendors
• Support digital growth initiatives by enhancing website user experience (UXO), optimizing conversion rates (CRO), and applying SEO best practices
• Coordinate and schedule content for email, text, Instagram, TikTok, and other marketing channels across locations
• Ensure brand consistency and tone across all branded assets and marketing channels
• Assist with photo and video shoots, including light editing and repurposing content
• Partner with third party agencies and vendor partners as needed and approved by leadership
• Assist with planning and execution of marketing campaigns, promotions, and events across practices
• Collaborate with practice managers and team members to gather content and ensure timely execution
• Manage marketing calendars, timelines, and content approval workflows
• Support in-practice marketing through print materials, events, and branded elements
• Track and report KPIs across marketing initiatives, including ROI, lead generation, and patient acquisition
• Maintain digital asset library and ensure organized storage of marketing materials