
Field Marketing Coordinator
United Aesthetics Alliance
full-time
Posted on:
Location Type: Hybrid
Location: Edina • Minnesota • United States
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Job Level
Tech Stack
About the role
- Capture high-quality photo and video content during physician and provider features, patient-approved treatments, and events.
- With local practice leadership, optimize patient consent workflows for photo/video and testimonials; maintain secure storage of releases and HIPAA compliance.
- Maintain standards for before-and-after photography in coordination with providers.
- Upload organized assets to shared libraries and follow approval workflows.
- Execute event logistics including practice operations collaboration, vendor coordination, run-of-show, and day-of social coverage.
- Identify & support grassroots efforts such as pop-ups, neighborhood outreach, and sponsorships.
- Set up lead capture at events and submit post-event reports.
- Build relationships with local gyms, salons, wellness studios, and luxury retailers for co-marketing opportunities.
- Maintain Google Business Profile, posting to GBP and local listings, aligned to corporate guidelines and local practice collaboration.
- Post to local Facebook community groups to increase visibility and engagement; and support social listening and community engagement across channels.
- Assist with nurturing local influencer relationships and coordinating collaborations within corporate guidelines.
- Support PR efforts by identifying local media opportunities and coordinating with corporate and local practice leadership for alignment. - - Help manage gifting, disclosure compliance, and performance tracking for influencer partnerships.
- Build strong relationships with local representatives of key vendors (injectables, skincare, devices).
- Stay informed on vendor promotions, co-marketing opportunities, and educational events.
- Communicate opportunities to corporate marketing and assist with execution at the local level.
- Coordinate local photographers, videographers, printers, and event vendors within approved budgets.
- Foster and support staff on creating authentic, on-brand content.
- Ensure EGC aligns with brand standards and compliance requirements.
- Ensure in-practice signage, seasonal merchandising, and promotional materials are current and on brand.
- Support local staff awareness of marketing promotions and campaigns.
- Keep provider bios, service one-sheets, marketing calendars and event scripts accurate and updated for practice and corporate unity.
- Track local KPIs such as review velocity, voice of the patient, UGC volume, and event performance.
- Submit weekly insights to corporate marketing, including recommended actions and local opportunities.
- Maintain luxury brand standards across every local touchpoint.
- Draft quick-turn copy for local promos, staffing updates, operational notices, and event scripts, aligned to brand voice.
- Partner with practice administrators on promo calendars, provider availability, service launches, and scheduling.
- Communicate operational changes that affect marketing to corporate and recommend local adjustments.
- Monitor and surface patient feedback and Voice of Customer insights that elevate the experience.
Requirements
- Bachelor’s degree in marketing, communications, or related field preferred
- 1–3 years of marketing experience, ideally with social content creation and event execution
- Experience in medical aesthetics, beauty, luxury retail, or hospitality is a plus.
- Proficiency with Canva for creating branded assets and quick-turn designs
- Proven photography and videography skills; light editing proficiency
- Solid copywriting ability and comfort responding directly to patients or posting directly to social platforms when needed
- Familiarity with Instagram, Facebook, TikTok, Google Business Profile, and basic marketing platforms
- Experience with Excel and PowerPoint
- Highly organized with strong attention to detail and ability to manage multiple priorities.
- Polished communication style, confident working with providers, staff, and patients
- Willingness to drive to multiple practices within the Minneapolis–St. Paul region
- Passion for patient experience and luxury brand standards
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
photographyvideographylight editingcopywritingevent executionsocial content creationlead captureKPI trackingmarketing promotionscommunity engagement
Soft Skills
highly organizedattention to detailpolished communicationrelationship buildingcollaborationmulti-taskingcreativityadaptabilityproblem-solvingpatient experience focus