Unifonic

Performance Marketing

• Building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic.
• Acting as a subject-matter expert within the growth team, defining channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable.
• Partnering closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue.
• Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
• Focusing on pipeline efficiency (CPL, CPA, cost per opportunity) rather than vanity metrics like clicks or impressions.
• Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
• Continuously testing and optimizing bidding strategies, audiences, and creatives to improve ROI.
• Supporting organic search strategy, including SEO and generative engine optimization (GEO).
• Improving landing page performance and conversion rates in collaboration with Web and Product teams.
• Contributing to technical and content SEO initiatives that improve organic pipeline over time.
• Optimizing inbound lead flows and nurture journeys using marketing automation platforms.
• Supporting lead scoring, routing, and lifecycle definitions in partnership with Marketing Operations and Sales.
• Ensuring accurate tracking and attribution across all funnel stages from first touch to opportunity.

Principal Performance Marketing Specialist