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About the role
Key responsibilities & impact- Building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic.
- Acting as a subject-matter expert within the growth team, defining channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable.
- Partnering closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue.
- Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
- Focusing on pipeline efficiency (CPL, CPA, cost per opportunity) rather than vanity metrics like clicks or impressions.
- Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
- Continuously testing and optimizing bidding strategies, audiences, and creatives to improve ROI.
- Supporting organic search strategy, including SEO and generative engine optimization (GEO).
- Improving landing page performance and conversion rates in collaboration with Web and Product teams.
- Contributing to technical and content SEO initiatives that improve organic pipeline over time.
- Optimizing inbound lead flows and nurture journeys using marketing automation platforms.
- Supporting lead scoring, routing, and lifecycle definitions in partnership with Marketing Operations and Sales.
- Ensuring accurate tracking and attribution across all funnel stages from first touch to opportunity.
Requirements
What you’ll need- 6+ years of B2B performance or growth marketing experience in SaaS, platform, or enterprise tech environments.
- Strong hands-on experience managing paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
- Deep understanding of marketing automation, attribution, and funnel analytics.
- Proven ability to optimize campaigns based on data and performance insights.
- Experience working with SEO, CRO, and web analytics tools.
- Strong collaboration skills working with Sales, Marketing Ops, and Product Marketing teams.
- Experience in MENA markets is preferred; Arabic and English are a plus.
Benefits
Comp & perks- Competitive salary and bonus
- Unifonic share scheme (we are all owners!)
- 30 holiday days after the first anniversary
- Your Birthday off!
- Spend up to 25 days per year working from anywhere in the world!
- Paid leave for new parents
ATS Keywords
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Hard Skills & Tools
B2B marketinggrowth marketingpaid media campaignsGoogle AdsLinkedInMetaprogrammatic platformsSEOCROfunnel analytics
Soft Skills
collaborationdata-driven decision makingperformance optimizationcampaign managementcommunication