Underscore Marketing

Director, Social Media

Underscore Marketing

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

Tableau

About the role

  • Own the overarching paid social strategy across clients, ensuring alignment with client business goals and broader integrated media strategies.
  • Act as a senior thought leader for paid social, staying ahead of platform updates, automation and AI advancements, and industry best practices, and translating these into actionable recommendations.
  • Lead the development of learning agendas, test-and-learn frameworks, and innovation roadmaps to continuously advance paid social performance.
  • Serve as a senior client contact for paid social, providing strategic guidance, performance narratives, and recommendations.
  • Partner with Client Services and Strategy to shape paid social approaches during onboarding, annual planning, and key moments throughout the year.
  • Confidently present performance insights, optimizations, and forward-looking strategies to clients and internal stakeholders.
  • Manage, mentor, and develop a team of paid social specialists to ensure high-quality execution, strategic growth, and clear career progression.
  • Oversee the planning, execution, and optimization of paid social campaigns across platforms including Meta (Facebook & Instagram), LinkedIn, TikTok, and emerging channels as relevant.
  • Partner with Strategy and Analytics to define success metrics, reporting frameworks, and performance benchmarks.

Requirements

  • 7+ years of experience in paid social media strategy, activation, and optimization, with demonstrated leadership responsibility.
  • Proven track record of building and scaling paid social programs that drive brand awareness, engagement, and performance outcomes.
  • Deep hands-on expertise across major paid social platforms, with a strong understanding of platform algorithms, automation, and best practices.
  • Experience managing and developing high-performing teams.
  • Strong analytical mindset with the ability to interpret complex data and translate it into strategic direction.
  • Proficiency with paid social and analytics tools such as Meta and LinkedIn ad platforms, Excel, Tableau, Google Analytics, and similar reporting solutions.
  • Experience managing and optimizing sizable budgets across multiple clients or brands.
  • Excellent written, verbal, and presentation skills.
  • Pharma experience is preferred but not required.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social media strategyactivationoptimizationplatform algorithmsautomationdata interpretationbudget management
Soft Skills
leadershipanalytical mindsetstrategic directionmentoringpresentation skillsclient communication