Underscore Marketing

Director, Media Planning

Underscore Marketing

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead Media Strategy
  • Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
  • Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
  • Bring a strong point of view rooted in data, experience, and market understanding
  • Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels
  • Ensure media plans reflect the full patient and HCP journey, not siloed tactics
  • Serve as a trusted advisor
  • Present media strategy with confidence, clarity, and conviction
  • Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact
  • Oversee external media partners to ensure high quality, efficient, and on strategy execution
  • Own large media budgets, optimizing investment to maximize investment spend
  • Stay ahead of media, data, and platform evolution in pharma

Requirements

  • 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
  • Strong media agency background with proven client facing leadership
  • Fluency in MLR/FDA requirements and pharma media realities
  • Expertise across digital channels, data partners and media research tools
  • Clear, confident communicator who can influence senior stakeholders
  • Bachelor’s degree required, MBA a plus
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development budget
  • Home office setup allowance
  • Global team events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategymedia planningdigital channelsprogrammatic advertisingsocial mediasearch marketingtraditional mediamedia research toolsdata analysisbudget optimization
Soft Skills
leadershipcommunicationinfluencingcollaborationstrategic thinkingpresentation skillstrustworthinessclarityconfidenceadaptability
Certifications
Bachelor's degreeMBA