Underscore Marketing

Senior Director/VP, Strategy

Underscore Marketing

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency.
  • Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies.
  • Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports.
  • Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services.
  • Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively.
  • Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics, performance optimization, and strategic media measurement disciplines.
  • Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives, translating results into actionable strategies for media planning.
  • Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making at higher levels of client organizations.

Requirements

  • Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, Marketing, or Business).
  • 15+ years of experience in media strategy, analytics, or related roles, with 5+ years in pharmaceutical media advertising across digital and traditional channels, or strategic consulting.
  • Demonstrated progression from hands-on analytics and reporting into strategic leadership and client ownership.
  • Extensive experience presenting strategic recommendations to senior client stakeholders and internal leadership.
  • Skilled in data visualization and simplifying complex concepts through storytelling.
  • Experience in developing investment scenarios and employing consultative selling strategies to foster organic growth.
  • Experience working with healthcare and media data providers.
  • Strong understanding of AI/automation concepts as applied to media analytics and reporting.
Benefits
  • health coverage
  • retirement plans
  • paid time off
  • professional growth opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media performance reportingdata analysisdata visualizationpredictive analyticsstrategic media measurementoptimization strategiesscenario planningmessage mappingconsultative sellingAI/automation concepts
Soft Skills
analytical rigorexecutive-level transparencystorytellingclient engagementknowledge sharingleadershipstrategic thinkingrelationship managementcommunicationinfluencing decision-making