Under Armour

Lead, Marketing Planner – Marketing Operations

Under Armour

full-time

Posted on:

Location Type: Office

Location: Amsterdam • Netherlands

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Salary

💰 €73,266 - €91,583 per year

Job Level

Senior

About the role

  • Driving the EMEA Marketing Engine
  • Lead the integration of regional marketing functions, ensuring that every initiative—from performance marketing to brand activations—is synchronized and high-impact.
  • Identify, design, and implement optimizations in our regional workflows to increase speed-to-market and project efficacy.
  • Translate conceptual EMEA-first brand plans into robust end-to-end project approaches, managing dependencies and critical paths across diverse internal teams.
  • Act as the primary operational bridge for our external agency partners, ensuring briefing excellence, accountability, and the seamless delivery of world-class creative work.
  • Own the narrative of project progress, orchestrating and leading planning forums, ensuring crystal-clear communication of milestones, risks, and deliverables to stakeholders at all levels.
  • Proactively navigate the "messy middle" of project lifecycles, identifying risks early and pivoting with a calm, solution-oriented disposition in the face of unforeseen challenges.
  • Co-own the Work Order process and advise on budget implications, ensuring rigorous scoping and active tracking to maximize every $ spent.
  • Lead the "Post-Mortem" process, gathering project results and data-driven learnings to refine future strategies and elevate the brand’s regional presence.

Requirements

  • 8+ years of experience in Brand, Marketing Operations, or Agency Account Leadership.
  • You have a proven track record of navigating the unique complexities of the EMEA sports or lifestyle landscape.
  • You thrive in global, matrixed environments.
  • You know how to influence without direct authority and can build "tight teams" out of disparate specialist groups.
  • You are a master of detail who never loses sight of the "big picture."
  • You can switch from a 30,000-foot strategic view to a granular tactical plan instantly.
  • Expert-level verbal and written English.
  • You don't just "inform" teams; you align them.
  • You are comfortable presenting to senior leadership and challenging agency partners.
  • Experience in high-growth or fast-paced environments (e.g., scale-ups or top-tier global brands).
  • You view rapid change as an opportunity to lead, not a hurdle.
  • You are a self-starter who doesn't wait for a playbook—you write it.
  • You are proactive in identifying bottlenecks and creating solutions before they become issues.
  • You pride yourself to diligently work in a structured manner and have advanced proficiency in Project Management software (e.g., Workfront) and collaborative tools (Slack, Microsoft Teams).
  • Ability to translate project data into actionable insights for leadership.
Benefits
  • Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
  • Under Armour Merchandise Discounts
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
  • 38 hour working week
  • Hybrid work
  • 28 days holiday
  • Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
  • Human Performance Institute (Gym) on site
  • Local Language course when moving from abroad
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Brand ManagementMarketing OperationsProject ManagementData AnalysisPerformance MarketingBudget ManagementWorkflow OptimizationStrategic PlanningRisk ManagementCreative Briefing
Soft Skills
LeadershipCommunicationProblem SolvingTeam BuildingDetail OrientationAdaptabilityInfluencingProactivityCollaborationPresentation Skills