Senior Director, Strategy – Americas
Under Armour
full-time
Posted on:
Location Type: Hybrid
Location: Baltimore • Maryland • United States
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Salary
💰 $198,481 - $248,102 per year
Job Level
About the role
- Lead the evolution of the Americas strategy in alignment with Global Strategy, adapting enterprise priorities to regional market dynamics, consumer and customer insights, and channel needs.
- Operate with a portfolio-level vantage point across the Americas, viewing the region holistically and understanding how strategies within one commercial vertical or function create downstream impacts across other functions, channels, and commercial verticals.
- Ensure strategies are developed with full enterprise consideration—balancing growth, operational feasibility, financial impact, and cross-functional implications.
- Act as a strategic thought partner to Americas leadership, providing insight-driven recommendations to support growth, profitability, and sustainable competitive advantage.
- Ensure clear, strategic narratives and priorities are communicated consistently across the region.
- Own and oversee strategy execution across the Americas, ensuring plans are translated into actionable initiatives with clear owners, milestones, and success metrics.
- Partner closely with the Chief of Staff to align strategy with operating rhythms, governance, and leadership forums.
- Monitor progress against strategic priorities, proactively identifying risks, gaps, and opportunities, and driving course-correction as needed.
- Work in close collaboration with Commercial, Merchandising, Marketing, Supply Chain, Finance, and Operations leaders to ensure integrated execution across all channels.
- Ensure strategic initiatives are aligned with financial plans, resource allocation, and capacity.
- Serve as a connector between Global Strategy teams and Americas stakeholders, ensuring alignment, feedback loops, and shared accountability.
- Lead and develop a small, high-performing regional strategy team, setting clear expectations and fostering strong analytical and executional capabilities.
- Create a culture of rigor, curiosity, and accountability within the team.
- Leverage data, consumer insights, and market intelligence to inform strategic decisions.
- Frame complex issues clearly for senior leaders, providing structured analysis and actionable recommendations.
Requirements
- 12+ years of experience in strategy, management consulting, corporate strategy, or related roles within retail, consumer goods, or adjacent industries.
- Strong understanding of retail, with experience across Direct Retail, eCommerce, and Wholesale business models.
- Proven track record of translating strategy into execution and driving results in complex, matrixed organizations.
- Experience partnering closely with senior leadership and influencing without direct authority.
- Demonstrated people leadership experience, including building and leading small, high-impact teams.
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategy developmentportfolio managementdata analysisfinancial planningrisk managementmarket intelligenceexecution planningperformance metricsconsumer insightscross-functional collaboration
Soft Skills
leadershipstrategic thinkingcommunicationinfluencinganalytical skillsproblem-solvingteam developmentaccountabilitycuriositycollaboration