Under Armour

Lead, Social Media

Under Armour

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • Maryland • United States

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Salary

💰 $102,720 - $128,400 per year

Job Level

Senior

About the role

  • Own editorial planning for UA’s Outdoor social channels across platforms– including Instagram, TikTok, YouTube, Pinterest, and emerging platforms as needed
  • Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance.
  • Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust.
  • Manage the Outdoor’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches
  • Develop and publish content to support in real-time sports moments and cultural moments
  • Partner closely with Brand Marketing, Creative, and Category teams to ensure social content aligns with category positioning, creative direction, and campaign priorities
  • Collaborate with PR, Sports Marketing, and athlete/ambassador teams to bring authentic stories to life that resonate with outdoor and service-driven communities
  • Work with regional marketing partners to guide local content creation, ensuring consistency in voice while allowing flexibility for regional relevance
  • Lead tactical ideation and execution for category-specific digital and social activations, including product launches, campaigns, and cultural moments
  • Identify platform trends, media behavior insights, and audience learnings to inform content strategy and unlock new ways to connect with consumers
  • Track and analyze content performance against defined KPIs, delivering clear insights and recommendations to cross-functional partners
  • Build and maintain a test-and-learn roadmap focused on new formats, partnerships, creators, and platform capabilities

Requirements

  • Bachelor's degree with typically 8 years of relevant experience, OR Master's degree with typically 6 years of relevant experience, OR Typically 12 years of relevant work experience without degree.
  • 5–7+ years of experience in social media, content strategy, or digital marketing, preferably within lifestyle, sport, or outdoor brands
  • Strong understanding of platform-native storytelling and community-building across Instagram, TikTok, and YouTube
  • Proven ability to collaborate cross-functionally and influence without direct authority
  • Highly organized, detail-oriented, and comfortable managing multiple content streams simultaneously
  • Passion for outdoor culture, fishing, service, or purpose-driven storytelling is a strong plus
  • Experience with Adobe Premiere, Photoshop, and Lightroom a plus
Benefits
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social mediacontent strategydigital marketingplatform-native storytellingcommunity-buildingcontent performance analysisKPI tracking
Soft Skills
collaborationinfluence without authorityorganizationdetail-orientedmulti-tasking