Under Armour

Lead, Social Media UA

Under Armour

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • Maryland • United States

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Salary

💰 $102,720 - $128,400 per year

Job Level

Senior

About the role

  • Own editorial planning and content strategy for UA Women’s social channels across platforms– including Instagram, TikTok, YouTube, Pinterest, Snapchat, and emerging platforms
  • Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance.
  • Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust.
  • Manage the Women’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches
  • Capture, edit, and post content to support in real-time sports moments and cultural moments
  • Partner with Brand Marketing, Creative, and Category teams to ensure social storytelling reflects Women’s category positioning, creative vision, and cultural moments
  • Collaborate with PR, Sports Marketing, and athlete/creator partners to spotlight women athletes, creators, and stories in authentic and compelling ways
  • Serve as a strategic partner to regional marketing teams, providing guidance on local Women’s content that ladders up to global strategy
  • Lead ideation and execution for Women’s digital and social activations, including campaigns, athlete moments, and cultural tentpoles
  • Identify emerging trends, platform behaviors, and audience insights to evolve how UA connects with women through social
  • Track performance against KPIs and translate data into actionable insights for internal partners
  • Build and maintain a test-and-learn roadmap focused on new formats, creators, partnerships, and storytelling approaches for Women’s

Requirements

  • 5–7+ years of experience in social media, content strategy, or digital marketing, preferably within women’s, sport, fashion, or lifestyle brands
  • Deep understanding of social-first storytelling and the cultural landscape surrounding women in sport and lifestyle
  • Strong cross-functional collaboration skills and the ability to lead projects end-to-end as an individual contributor
  • Analytical mindset with experience using performance data to inform strategy
  • Passion for women’s sport, culture, and community-building is essential
  • Experience with Adobe Premiere, Photoshop, and Lightroom a plus
Benefits
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategysocial mediadigital marketingsocial-first storytellingperformance data analysiseditorial planningcampaign executionaudience insightstrend identificationproject management
Soft Skills
cross-functional collaborationleadershipstrategic thinkingcreativitycommunicationanalytical mindsetpassion for women's sportcommunity-buildingauthentic storytellingrelationship management