Under Armour

Principal – Corporate Strategy

Under Armour

full-time

Posted on:

Location Type: Hybrid

Location: BaltimoreMarylandUnited States

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Salary

💰 $169,965 - $212,457 per year

Job Level

Tech Stack

About the role

  • Oversee and coordinate all strategy functions to create one integrated corporate strategic plan.
  • Provide strategic leadership and influence across the Executive Leadership Team and global functions.
  • Lead development and evolution of UA’s long-range strategic direction (5-year plan) and ensure alignment across the business.
  • Partner with Corporate Finance to establish 3-year revenue and investment targets that guide integrated planning.
  • Drive creation of the 3-year integrated business plan in collaboration with global functions, regions, and enabling teams.
  • Serve as the key liaison to the Go-To-Market (GTM) process, ensuring long-range strategy and 3-year plans inform seasonal planning cycles.
  • Participate in early GTM stages and act as the primary contact for strategic alignment throughout the process.
  • Optimize prioritization of global resources and investments to maximize growth and brand value.
  • Lead transformational initiatives, including partnerships, new business models, capability development, and inorganic growth opportunities to diversify and strengthen the business.
  • Manage strategic projects with a focus on COO priorities, acting as an internal consultant to address business challenges and opportunities.
  • Drive both evolutionary improvements and revolutionary growth initiatives through rigorous analysis and problem-solving.
  • Interpret and communicate corporate strategy to cross-functional teams, ensuring clarity and alignment in execution.
  • Monitor and evaluate strategy performance through scorecards and KPIs, identifying gaps and recommending adjustments to maintain strategic relevance.
  • Support executive off-site meetings by shaping strategic content and facilitating discussions on long-range plans and priorities.
  • Conduct contingency planning and gap analysis to pressure-test strategies and develop actionable solutions for evolving business needs.

Requirements

  • Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
  • Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise
  • Proven experience leading long-range strategic planning and developing strategy for consumer-focused businesses.
  • Strong ability to analyze business from a portfolio perspective, addressing tradeoffs and growth opportunities.
  • Skilled in influencing and collaborating with C-suite executives and senior leadership.
  • Demonstrated leadership in guiding teams through strategy development, problem-solving, and analytics.
  • Exceptional analytical, communication, and presentation skills, with the ability to tailor messaging for diverse audiences.
  • Advanced project management capabilities and experience running integrated, cross-functional processes in large organizations.
  • Ability to thrive in fast-paced, highly matrixed environments, managing shifting priorities and high-pressure situations.
  • Proficiency in Microsoft Office Suite (PowerPoint, Excel, Outlook) and experience with digital or omni-channel strategy preferred.
Benefits
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
strategic planningbusiness analysisproject managementportfolio managementKPI monitoringcontingency planninggap analysisproblem-solvinganalytical skillspresentation skills
Soft skills
leadershipinfluencingcollaborationcommunicationteam guidanceadaptabilitystrategic alignmentcross-functional teamworkexecutive communicationtailored messaging