
Principal – Corporate Strategy
Under Armour
full-time
Posted on:
Location Type: Hybrid
Location: Baltimore • Maryland • United States
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Salary
💰 $169,965 - $212,457 per year
Job Level
Tech Stack
About the role
- Oversee and coordinate all strategy functions to create one integrated corporate strategic plan.
- Provide strategic leadership and influence across the Executive Leadership Team and global functions.
- Lead development and evolution of UA’s long-range strategic direction (5-year plan) and ensure alignment across the business.
- Partner with Corporate Finance to establish 3-year revenue and investment targets that guide integrated planning.
- Drive creation of the 3-year integrated business plan in collaboration with global functions, regions, and enabling teams.
- Serve as the key liaison to the Go-To-Market (GTM) process, ensuring long-range strategy and 3-year plans inform seasonal planning cycles.
- Participate in early GTM stages and act as the primary contact for strategic alignment throughout the process.
- Optimize prioritization of global resources and investments to maximize growth and brand value.
- Lead transformational initiatives, including partnerships, new business models, capability development, and inorganic growth opportunities to diversify and strengthen the business.
- Manage strategic projects with a focus on COO priorities, acting as an internal consultant to address business challenges and opportunities.
- Drive both evolutionary improvements and revolutionary growth initiatives through rigorous analysis and problem-solving.
- Interpret and communicate corporate strategy to cross-functional teams, ensuring clarity and alignment in execution.
- Monitor and evaluate strategy performance through scorecards and KPIs, identifying gaps and recommending adjustments to maintain strategic relevance.
- Support executive off-site meetings by shaping strategic content and facilitating discussions on long-range plans and priorities.
- Conduct contingency planning and gap analysis to pressure-test strategies and develop actionable solutions for evolving business needs.
Requirements
- Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
- Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise
- Proven experience leading long-range strategic planning and developing strategy for consumer-focused businesses.
- Strong ability to analyze business from a portfolio perspective, addressing tradeoffs and growth opportunities.
- Skilled in influencing and collaborating with C-suite executives and senior leadership.
- Demonstrated leadership in guiding teams through strategy development, problem-solving, and analytics.
- Exceptional analytical, communication, and presentation skills, with the ability to tailor messaging for diverse audiences.
- Advanced project management capabilities and experience running integrated, cross-functional processes in large organizations.
- Ability to thrive in fast-paced, highly matrixed environments, managing shifting priorities and high-pressure situations.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Outlook) and experience with digital or omni-channel strategy preferred.
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic planningbusiness analysisproject managementportfolio managementKPI monitoringcontingency planninggap analysisproblem-solvinganalytical skillspresentation skills
Soft skills
leadershipinfluencingcollaborationcommunicationteam guidanceadaptabilitystrategic alignmentcross-functional teamworkexecutive communicationtailored messaging