Uncountable Inc

Content Marketing Manager

Uncountable Inc

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Collaborate with marketing, product, and sales teams to develop engaging, relevant content that communicates our product's value to our target audience.
  • Manage our editorial calendar (maintaining consistent cadence, brand tone, messaging, content, SEO objectives, etc.), ensuring all content is published, promoted, and shared/distributed with any key stakeholders on time.
  • Analyze performance data to measure content marketing strategies' effectiveness and inform future content creation.
  • Identify, create, and optimize content from social media, downloadable content, case studies, presentation decks, event collateral, webinar materials, etc.
  • Analyze and optimize our on-page and off-page SEO efforts (e.g., website pages, blog, backlinking, etc.)
  • Maintain a strategic cadence of organic content via the blog and social media posting across all channels.
  • Develop and manage the creation of materials supporting webinars and thought-leadership engagements – including topic development and creation, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.
  • Lead the creation of sales enablement materials, such as case studies, white papers, presentation decks, one-pagers, and product sheets, to support sales team efforts.
  • Conduct market and competitor research to ensure our content remains compelling and relevant in the B2B SaaS industry.
  • Utilize SEO best practices to increase the visibility of our content on search engines.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-4+ years of experience in content marketing within the B2B SaaS industry
  • Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
  • Excellent understanding of SEO and experience with content management systems
  • Excellent written and verbal communication skills, with a keen eye for detail
  • Familiarity with data analysis and using metrics to inform content strategy
  • The ability for potential travel ~10% of the time
  • Self-motivated, with the ability to work independently and manage multiple projects simultaneously
Benefits
  • Compensation offered depending on experience.
  • Compensation includes base salary + bonus & benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingSEOdata analysiscontent management systemsB2B SaaScontent creationperformance measurementsocial media optimizationlead generationcustomer engagement
Soft Skills
written communicationverbal communicationattention to detailself-motivationproject managementcollaborationcreativitystrategic thinkingtime managementindependence
Certifications
Bachelor's degree in MarketingBachelor's degree in Communications