Uncork Capital

Performance Marketing

• Manage all aspects of daily campaign operations across: Paid Search: Google & Bing (Performance Max, PLA, DSA, Non-Brand, Brand).
• Paid Content: YouTube, Display, Demand Gen.
• Paid Social: Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, LinkedIn.
• Monitor daily pacing, adjust budgets, and implement bid strategies to hit efficiency (ROAS) and volume targets.
• Refresh creative rotations, conduct A/B testing, manage ad copy, and ensure product sets are current.
• Manage negative keywords, conduct search term audits, perform keyword expansion, and proactively resolve disapproved ads or feed errors.
• Accurately build and launch new campaigns, upload ad assets, create target audiences and exclusions, and set up tracking parameters.
• Conduct basic QA to ensure correct implementation of conversion tracking, Google Tag Manager (GTM) parameters, and platform pixels.
• Ensure product catalogs and feeds for PLA/Shopping, PMAX, and Paid Social are up-to-date and free of technical errors.
• Maintain weekly performance data and dashboards across all paid channels.
• Surface early insights related to efficiency, spend pacing, and ROAS trends for the Director of Growth Marketing and leadership team.
• Pull reports for other teams (e.g., Creative, Product) as needed.

Paid Media Manager