Director, Marketing Operations – Automation
Unanet
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $144,500 - $170,000 per year
Job Level
About the role
- Define and lead Marketing Operations priorities and roadmap in partnership with Marketing leadership
- Own operational marketing reporting and performance visibility across HubSpot, GA4, Demandbase, and CRM data
- Own and optimize HubSpot and marketing automation infrastructure
- Partner with Revenue Operations, GTM Systems, Sales Operations, Sales, Customer Success, and Finance
- Design and enforce governance standards for lead, contact, and account data
- Own and optimize the marketing technology stack
- Leverage AI to enhance lead scoring, predictive analytics, personalization, segmentation, and automation
Requirements
- 10+ years of experience in B2B SaaS Marketing, with 5+ years in Marketing Operations
- 5+ years of people management experience; proven ability to attract, grow, and develop talent
- Strong track record of operational leadership in Marketing Operations, ideally in a Revenue Operations structure
- Proficient with HubSpot, Salesforce, Demandbase, LeanData, Gong and ChatGPT Codex or Claude Code
- Excellent cross-functional collaboration skills
- Strong analytical, project management, and communication skills
- Bachelor’s degree in Marketing or related
Benefits
- Employee equity
- Discretionary bonus compensation
- Employee benefits plans and programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS MarketingMarketing Operationsoperational marketing reportinglead scoringpredictive analyticspersonalizationsegmentationautomationproject managementpeople management
Soft Skills
cross-functional collaborationanalytical skillscommunication skillsleadershiptalent development
Certifications
Bachelor’s degree in Marketing