Senior Strategist, Lifecycle Marketing

UN/COMMON

contract

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Develop lifecycle marketing strategies for assigned ecommerce client accounts
  • Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
  • Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
  • Evaluate retention program performance and recommend improvements that drive measurable growth
  • Serve as a strategic advisor for assigned client accounts
  • Lead client strategy discussions and presentations
  • Provide guidance on lifecycle marketing best practices and platform capabilities
  • Address complex strategic questions and recommend solutions that support long-term client success
  • Analyze lifecycle marketing performance data and translate results into actionable recommendations
  • Develop reporting and presentation materials that communicate performance insights and strategic opportunities
  • Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
  • Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities
  • Identify potential scope risks or resource constraints and communicate recommendations to the company contact
  • Support prioritization of lifecycle initiatives based on business impact and feasibility
  • Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution
  • Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives
  • Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices
  • Identify opportunities to improve program performance and execution quality

Requirements

  • 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands
  • Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
  • Extensive experience working with Klaviyo is required
  • Strong experience managing and optimizing retention programs
  • Experience working with Shopify or supporting Shopify-based ecommerce brands
  • Strong understanding of lifecycle marketing analytics and performance reporting
  • Ability to translate performance data into actionable marketing strategies
  • Strong client communication and presentation skills
  • Ability to work independently while collaborating with distributed teams
  • Agency experience is a plus
  • Bachelor’s degree or equivalent professional experience
Benefits
  • This role is structured as an independent contractor engagement.
  • Contractors are not eligible for company-sponsored benefits including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs.
  • Compensation will be discussed during the interview process and will depend on the contractor’s experience, qualifications, and proposed hourly rate.
  • The engagement may require up to 40 hours per week.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketing strategiesretention marketing programsemail marketingSMS marketingCRMloyalty programsperformance reportingdata analysiscampaign strategiessegmentation frameworks
Soft Skills
client communicationpresentation skillsstrategic advisingcollaborationindependent workproblem-solvingfeedback provisionstrategic thinkingguidance on best practicesprioritization