Udemy

Principal Product Manager, Ads

Udemy

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $204,000 - $255,000 per year

Job Level

Lead

About the role

  • Lead Ads strategy and build the foundation for scalable advertising, integrating with supply-side platforms and partners.
  • Define product vision, shape roadmap, and deliver seamless ad experiences across Udemy’s platform.
  • Collaborate cross-functionally with Engineering, Data Science, Design, and Marketing to execute roadmap and align on goals.
  • Own how video and display ads appear across surfaces and experiences.
  • Use data, experimentation, and metrics to prioritize features, track success, and optimize advertising products.
  • Continuously evaluate and improve advertising offerings to enhance performance and enable innovative ad strategies.
  • Balance short-term revenue wins with long-term scalable investments and champion a test-and-learn culture.
  • Act as subject matter expert on programmatic ecosystem and advertising across teams and stakeholders.

Requirements

  • 8+ years of product management experience launching or improving advertising experience or ad tech products.
  • Proven success shipping and scaling ads or revenue generating products.
  • Knowledge of programmatic ad technology and experience partnering with SSPs, agencies, or third party ad platforms.
  • Analytical mindset with the ability to leverage data for decision making, and translate insights into product ideas and business outcomes.
  • Excellent communication skills and stakeholder management with the ability to influence and align stakeholders at all levels.
  • Strategic prioritization, analytical rigor, cross-functional influence, and ad tech acumen.
Benefits
  • In addition to a base salary, this role is also eligible for equity.
  • Full access to Udemy courses
  • Monthly UDay to invest in yourself
  • Budget to spend on whatever helps you improve
  • Benefits vary by region; see Australia, India, Ireland, Mexico, Turkiye, and US benefits pages
  • Benefits providing protection and care for you and your family

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementadvertising experiencead tech productsprogrammatic ad technologydata analysismetrics trackingfeature prioritizationadvertising optimizationrevenue generation
Soft skills
communication skillsstakeholder managementinfluencestrategic prioritizationanalytical mindsetcross-functional collaborationtest-and-learn culture
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