Vice President, Head of Digital Platforms – Enablement
U.S. Bank
full-time
Posted on:
Location Type: Office
Location: California, Illinois, Ohio, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $126,820 - $149,200 per year
Job Level
Lead
About the role
- Develop and implement a comprehensive digital & growth marketing strategy
- Define and execute a data-driven marketing strategy that aligns with the company’s overall business objectives and drives measurable growth and customer engagement across all owned and paid channels
- Oversee digital channel optimization and content creation
- Lead the optimization of all owned digital properties to ensure a seamless user experience, strong SEO performance, and effective lead generation
- Manage content creation, technical SEO, conversion rate optimization, and multivariate/A/B testing
- Drive marketing operations and lead lifecycle management
- Define and maintain lead lifecycle stages and processes
- Oversee campaign operations including build, QA, and deployment
- Manage routing rules and SLAs with Sales Operations, and optimize processes for efficiency and scalability
- Ensure effective budget management across initiatives
- Lead paid media and agency management
- Develop integrated media strategy and planning to align with business priorities
- Oversee performance activation and optimization across paid channels
- Maintain a test-and-learn roadmap and manage agency relationships for accountability, quality, and cost efficiency
- Monitor, analyze, and report on performance
- Develop and maintain dashboards for pipeline, campaign performance, and ROI
- Implement attribution models to measure marketing impact
- Deliver insights for quarterly business reviews and budget decisions, partnering with Martech, Finance, and Sales Ops for unified reporting
- Ensure data governance and compliance
- Maintain data quality standards across marketing systems
- Ensure compliance with privacy regulations and consent frameworks
- Manage identity resolution and audience segmentation in CRM, and define taxonomy for campaigns, UTMs, and reporting
- Stay ahead of industry trends
- Maintain a deep understanding of the latest digital marketing trends, technologies, and best practices, particularly within B2B and payments landscapes
Requirements
- Bachelor's degree, or equivalent work experience
- 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
- 12+ years of experience in digital marketing leadership roles with proven ability to deliver results
- Expertise in managing owned and paid media, marketing operations, and analytics
- Strong organizational, interpersonal, and team-building skills
- Excellent verbal, written, and presentation skills
- Ability to manage multiple projects on time and on budget
- Familiarity with marketing technology platforms (e.g., CRM systems)
- MBA or equivalent markers of high achievement are a plus
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing strategydata-driven marketingSEOconversion rate optimizationA/B testinglead lifecycle managementcampaign operationsbudget managementperformance activationattribution models
Soft skills
organizational skillsinterpersonal skillsteam-building skillsverbal communicationwritten communicationpresentation skillsproject managementtime management
Certifications
Bachelor's degreeMBA