Senior Brand Manager
Twinings
Senior Brand Manager
Twinings
full-time
Posted on:
Location Type: Hybrid
Location: Rowville • 🇦🇺 Australia
Visit company websiteJob Level
Senior
About the role
- Work with the Marketing Manager to develop a profitable 5-year innovation pipeline, building 5-year plan and budget presentations.
- Lead development of innovation, from platform generation and ideation through to fully validated concepts.
- Leverage macro trends, insights and consumer curiosity to develop winning propositions -working closely with Insights teams.
- Build business cases for key initiatives, considering consumer, category, competitor and company.
- Develop commercially viable P&Ls and own the pack price architecture for key initiatives.
- Lead packaging design development and execution.
- Develop integrated go-to-market plans, working with the connections team to drive an impactful launch across the consumer journey and manage investment.
- Work closely with category and commercial teams to build category strategies and retailer engagement plans. Brand lead in retailer engagements.
- Own project delivery, leading a cross functional team to deliver key strategic projects into market.
- Lead the stage and grate process and governance, managing changes to plan, resource requirements and innovation mix.
- Monitor in market NPD performance, leading post launch reviews and learnings – iterating in-fight and providing recommendations on how to optimise, scale or pivot.
- Represent the voice of brand throughout the business, bringing stakeholders on the journey and securing buy in to brand strategy and key initiatives.
Requirements
- Tertiary qualification in Marketing or Business Management
- Proven experience in FMCG marketing roles, with a focus on innovation / NPD
- A blend of creativity and commercial acumen – can think big and knows how to execute
- Track record of successfully launching and executing NPD, within the FMCG industry
- Confidence and ability to influence stakeholders across all levels
- Experience leading the stage and gate process and leading or managing PMR
- Computer literacy skills & proficient in Microsoft suite.
- Ability to work flexibly with the global team, engaging in calls outside of regular office hours
Benefits
- Additional 1% Superannuation
- Flexible / Hybrid working options
- Birthday Day Leave
- Discounted Twinings Co products
- Access to LinkedIn Learning
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
innovation pipeline developmentbusiness case developmentP&L developmentpack price architecturepackaging designgo-to-market planningNPD performance monitoringstage and gate processproject deliverycross-functional team leadership
Soft skills
creativitycommercial acumenstakeholder influenceflexibilitycommunicationcollaborationstrategic thinkingproblem-solvingleadershipadaptability
Certifications
tertiary qualification in Marketingtertiary qualification in Business Management