Senior Category Manager, Cold Drinks
Twinings
Senior Category Manager, Cold Drinks
Twinings
full-time
Posted on:
Location Type: Hybrid
Location: Andover • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Work with the Category Strategy Manager, the Market Intelligence Manager, and Sales to form a compelling category vision for business development over variable time horizons.
- Create compelling shopper-based retailer strategies and plans leveraging relevant sales drivers and utilizing research, best practices, processes and tools.
- Highlight opportunities/knowledge gaps in shopper and consumer-related understanding with a view to addressing these gaps, including relevant research.
- Help develop the fixture visions, product distribution & placement targets by channel, customer and/or format.
- Evaluate and make recommendations for the use of data sources, data systems and category tools on behalf of the organization.
- Create and drive a strong engagement plan with customers to become the go to category expert.
- Influence and manage Retailer range reviews utilizing strong category fundamentals to deliver increased product listings, distributions and space.
- Deliver regular category portfolio assessments with customers across the base portfolio, activations, promotions, and events to influence areas of growth.
Requirements
- A strong and impactful communicator, you are not afraid to present in front of Senior internal and external Stakeholders using passionate story telling
- A good connector of people, you are someone who is happy to work cross functionally to generate key stakeholder relationships
- A strong analyst who can distil lots of information into simple key actions to drive growth
- Someone who is category literate and has advanced understanding of category management
- Someone who is agile and able to pivot as and when new information comes to light.
- A creative thinker and problem solver, you are responsible and accountable and take ownership in delivering the Cold plan.
- At least 3 years’ experience gained through Category Management or Category Strategy roles within FMCG, with commercial experience prior or during that (Soft Drinks experience would be a bonus but not a necessity).
- Good knowledge of UK Retailer and Shopper landscapes.
- Knowledge of shopper data tools, working knowledge of Nielsen, and someone who is agile and able to learn or has previously used Dunnhumby and Sips.
- Experience of strategy development and implementation, with proven results.
Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Cycle to work scheme
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Bupa Private Medical Insurance
- Competitive Car Allowance
- Electric Car Scheme
- Access to LinkedIn Learning
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
- Four week Digital Nomad
- Opportunity for a variety of marketing leading development opportunities
- 2 recharge days a year to pause and get back on top and thriving
- Birthday day off
- Inspiring connection events in line with our exciting wellbeing vision
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
category managementcategory strategydata analysisstrategy developmentstrategy implementationproduct distributionretailer strategiesshopper insightsportfolio assessmentpromotions management
Soft skills
communicationstorytellingcross-functional collaborationrelationship buildinganalytical thinkingagilitycreativityproblem solvingownershipaccountability