Twinings

Senior Category Manager, Cold Drinks

Twinings

full-time

Posted on:

Location Type: Hybrid

Location: Andover • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Work with the Category Strategy Manager, the Market Intelligence Manager, and Sales to form a compelling category vision for business development over variable time horizons.
  • Create compelling shopper-based retailer strategies and plans leveraging relevant sales drivers and utilizing research, best practices, processes and tools.
  • Highlight opportunities/knowledge gaps in shopper and consumer-related understanding with a view to addressing these gaps, including relevant research.
  • Help develop the fixture visions, product distribution & placement targets by channel, customer and/or format.
  • Evaluate and make recommendations for the use of data sources, data systems and category tools on behalf of the organization.
  • Create and drive a strong engagement plan with customers to become the go to category expert.
  • Influence and manage Retailer range reviews utilizing strong category fundamentals to deliver increased product listings, distributions and space.
  • Deliver regular category portfolio assessments with customers across the base portfolio, activations, promotions, and events to influence areas of growth.

Requirements

  • A strong and impactful communicator, you are not afraid to present in front of Senior internal and external Stakeholders using passionate story telling
  • A good connector of people, you are someone who is happy to work cross functionally to generate key stakeholder relationships
  • A strong analyst who can distil lots of information into simple key actions to drive growth
  • Someone who is category literate and has advanced understanding of category management
  • Someone who is agile and able to pivot as and when new information comes to light.
  • A creative thinker and problem solver, you are responsible and accountable and take ownership in delivering the Cold plan.
  • At least 3 years’ experience gained through Category Management or Category Strategy roles within FMCG, with commercial experience prior or during that (Soft Drinks experience would be a bonus but not a necessity).
  • Good knowledge of UK Retailer and Shopper landscapes.
  • Knowledge of shopper data tools, working knowledge of Nielsen, and someone who is agile and able to learn or has previously used Dunnhumby and Sips.
  • Experience of strategy development and implementation, with proven results.
Benefits
  • Yearly bonus based on personal contribution and financial performance
  • Flexible working options
  • 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
  • Onsite Gym and Wellbeing Centre
  • Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
  • Pension scheme with your contributions matched for up to 10% of your salary
  • Cycle to work scheme
  • SimplyHealth Cash plan
  • Onsite Staff shop and online staff discounts
  • Bupa Private Medical Insurance
  • Competitive Car Allowance
  • Electric Car Scheme
  • Access to LinkedIn Learning
  • Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
  • Four week Digital Nomad
  • Opportunity for a variety of marketing leading development opportunities
  • 2 recharge days a year to pause and get back on top and thriving
  • Birthday day off
  • Inspiring connection events in line with our exciting wellbeing vision

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
category managementcategory strategydata analysisstrategy developmentstrategy implementationproduct distributionretailer strategiesshopper insightsportfolio assessmentpromotions management
Soft skills
communicationstorytellingcross-functional collaborationrelationship buildinganalytical thinkingcreativityproblem solvingagilityownershipaccountability