Twinings

Marketing Manager

Twinings

full-time

Posted on:

Location Type: Hybrid

Location: Andover • United Kingdom

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About the role

  • - Creation and delivery of a winning growth plan for Twinings – identifying spaces where we can unlock incremental growth through new consumer penetration as well as expanding the lifetime value of existing consumers
  • - Expanding Twinings into new spaces, working closely with Insight team to identify new trends, identification of the value creation zone for Consumer, Twinings and Customer (along with category).
  • - CX portfolio lead for new spaces.
  • - Active contribution in portfolio team culture, driving best practice, role modelling behaviours of team, hub and UK&I
  • - Leading the team, ensuring mentoring and growth based on thrive approach - with clear contributions, development plans, 10% time, whilst also building MEX and CX capability.

Requirements

  • - Demonstrable experience at a similar level and remit within FMCG, ideally for a challenger brand - but crucially across growth spaces and NPD.
  • - Excellence in consumer needs & intuition: The consumer sits at the heart of everything that you do - You know that strength in brand experience combined with driving capability within your team is the key to success.
  • - You are an inspiring and engaging leader – clarity of goals, success, expectations, with challenge and support comes naturally to you, as does strong stakeholder management & ability to build relationships & collaborate at all levels.
  • - You love to learn, you look outside and think of solutions to all types of barriers – with an ability to flex and adapt plans to achieve your goals
  • - Commercial, curious, performance driven and consumer centric with passion for health and wellness
  • - Expertise in brand architecture, insight, design and brand experience
  • - Strategic and creative expertise, you enjoy crafting the vision but also seeing through in practice.
Benefits
  • - Yearly bonus based on personal contribution and financial performance
  • - Flexible working options
  • - 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
  • - Onsite Gym and Wellbeing Centre
  • - Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
  • - Pension scheme with your contributions matched for up to 10% of your salary
  • - Opportunity for a variety of marketing leading development opportunities
  • - Inspiring connection events in line with our exciting wellbeing vision
  • - Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
  • - SimplyHealth Cash plan
  • - Onsite Staff shop and online staff discounts
  • - Bupa Private Medical Insurance
  • - Electric Car Scheme
  • - Access to LinkedIn Learning
  • - Four week Digital Nomad
  • - 2 recharge days a year to pause and get back on top and thriving
  • - Birthday day off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand architectureconsumer insightnew product development (NPD)growth strategyportfolio managementconsumer experience (CX)mentoringteam leadershipperformance management
Soft Skills
stakeholder managementrelationship buildingcollaborationadaptabilitycreativitystrategic thinkinginspiring leadershipcommunicationproblem-solving