Twinings

Brand Manager

Twinings

full-time

Posted on:

Origin:  • 🇨🇳 China

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Job Level

Mid-LevelSenior

About the role

  • Great People Work Here. Are you searching for a career with bags of variety, in an environment that celebrates differences and empowers collaboration, which values people and will encourage you to make an impact? If so, TwiningsOvo delivers.
  • We’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high.

Requirements

  • A minimum of 6 years marketing experience within beverage company
  • Solid and hands on experiences in NPD, holistic lead successful NPD launch and brand management.
  • Experienced in developing NPD launch assets including qualified concept, qualified package, power claim, KV, product video, communication toolkits and channel toolkits.
  • Experience with Ready to drink (RTD) offline channel landscape, shopper insight and rich consumer promotion experience.
  • Ability to develop effective marketing plan to develop short term result and build long term brand assets.
  • Own category business result, track record to lead portfolio plan on both innovation, renovation and consumer promotion, and delivered good business performance.
  • Fluent in written and spoken English