Twilio

Senior Analyst, Strategic Measurement

Twilio

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$90,800 - CA$113,500 per year

Job Level

Senior

About the role

  • Analyze LLM visibility and Share of Voice, create a continuous feedback loop across various teams to optimize Twilio's presence in AI search/AEO (answer engine optimization), drive enablement and operational efforts to ensure consistent tool usage and storyline.
  • Support the strategy, data ingestion, and modeling required to build and maintain net new and existing brand measurement components. Drive a single, cohesive narrative combining disparate data sets.
  • Inspire experimentation adoption in teams. Build the frameworks and structure to drive experimentation rigor and clarity of incrementally of marketing initiatives.
  • Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to understand the impact of various marketing channels on Sign Ups, SQLs, activations, and guide budget allocation.
  • Translate complex data sets into actionable insights and strategic recommendations for exec-level audiences.
  • Own enablement efforts for emerging channels, sharing accomplishments, KPIs, and cross-team collaborations broadly across the marketing organization.

Requirements

  • 5+ years of experience in statistical analysis, experimentation and/or scenario planning.
  • A strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes.
  • A hypothesis-driven thinker who does not just report the "what," but actively tests the "why".
  • Experience with running or interpreting advanced measurement frameworks (Incrementality, MMM, MTA).
  • Highly reliable and a self-starter.
  • Interest or experience in applying AI-driven solutions to analytics workflows.
  • Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences
  • Detail-oriented with a passion for clean, trustworthy data.
  • Strong analytical skills.
  • Excellent collaborator across cross functional teams; skilled in managing stakeholder projects end to end.
Benefits
  • competitive pay
  • generous time off
  • ample parental and wellness leave
  • healthcare
  • retirement savings program
  • additional compensation and benefits, including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
statistical analysisexperimentationscenario planningSEOAEOMedia Mix ModelingMulti-Touch Attributiondata ingestiondata modelinganalytics workflows
Soft Skills
hypothesis-driven thinkingstrong communicationdetail-orientedanalytical skillscollaborationstakeholder managementself-starterinspirationcreativityproject management