Execute a CRO roadmap built on data, insights, and hypotheses in close collaboration with the CRO Director.
Independently configure, implement and QA experiments using Adobe Target and personalization tools like VWO; including front-end-coding where needed. Collaborate with the web engineering team to scope and deliver more complex test variations, ensuring robust site tagging, and to resolve technical blockers.
Optimize pages and forms to improve full-funnel performance across digital touchpoints.
Use user research and data to inform test concepts and experiment variants.
Assess test feasibility and recommend execution approaches, balancing business priorities, resources and technical constraints.
Translate UX strategies and wireframes into test-ready variants.
Work with Marketing Analytics team to define and create audiences
Build, QA, and launch personalization experiments in coordination with cross functional teams/initiatives.
Define, monitor, and analyze success metrics for all experiments, ensuring proper data validation and instrumentation for robust experiment tracking.
Share test results and insights with Marketing and cross-functional partners.
Manage testing timelines and backlog.
Work with site authors to ensure winning variants are implemented and scaled across the site, documenting outcomes and lessons learned.

Requirements

5+ years of experience executing A/B testing and personalization frameworks with a strong understanding of web funnel performance.
Comfort editing HTML, CSS, and JavaScript to implement
Strong analytical skills to interpret data, monitor site performance, and generate insights.
Experience with Adobe Experience Manager website instrumentation.
Familiarity with Adobe Target, Mutiny, VWO and data visualization tools (GA4, Looker, Tableau, etc.).
Proven collaboration with Marketing and Engineering teams.
Strong design sensibility, understanding of technical trade-offs, and awareness of B2B user behavior and customer psychology behind conversion decisions.
Effective communication skills across diverse teams and organizational levels.

Benefits

Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare
Retirement savings program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingpersonalization frameworksHTMLCSSJavaScriptdata analysisweb funnel performancesuccess metricsdata validationexperiment tracking

Soft Skills

analytical skillscollaborationcommunication skillsdesign sensibilityunderstanding of technical trade-offsawareness of B2B user behaviorcustomer psychology