Own the Demand Engine
Design, execute, and optimize multi-channel demand generation programs (paid media, content syndication, ABM, email, events, webinars) that deliver measurable pipeline impact
Build and manage the marketing funnel from MQL through SQL, working closely with Sales to ensure seamless handoffs and feedback loops
Develop audience segmentation strategies across our key personas: technical developers ("Dev Dorothy"), media operators ("Media Meredith"), and business decision-makers ("Biz Brad")
Drive Pipeline Mathematics
Set and hit quarterly pipeline generation targets tied to revenue goals
Build attribution models and reporting dashboards that connect marketing activity to closed-won revenue
Continuously test and iterate: A/B testing creative, channels, messaging, and targeting to improve conversion at every stage
Scale Our Enterprise Motion
Partner with Enterprise Marketing to develop account-based programs targeting strategic accounts
Create integrated campaign strategies that span digital, field events, and partner co-marketing
Work with Product Marketing to translate technical capabilities into compelling value propositions for each vertical
Build the Foundation
Establish scalable processes, playbooks, and infrastructure for demand generation as we grow
Manage relationships with agencies, vendors, and technology partners (HubSpot, LinkedIn, Google, etc.)
Collaborate with Marketing & Data Operations to ensure clean data, accurate attribution, and actionable insights

Requirements

5-7+ years in B2B demand generation, ideally at a developer tools, infrastructure, or enterprise SaaS company
Proven track record of building and scaling demand programs that directly contributed to pipeline and revenue growth
Deep expertise in marketing automation (HubSpot preferred), ABM platforms, paid media, and analytics tools

Benefits

Full health, dental, and vision benefits
Extremely flexible PTO and parental leave policy
Office closed the week of Christmas and New Years
VISA support where applicable

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline generationaudience segmentationA/B testingattribution modelsreporting dashboardscampaign strategiesmarketing automationanalytics

Soft Skills

collaborationrelationship managementcommunicationstrategic thinkingproblem-solving