Twelve Labs

Marketing

• Design and produce display ads, social tiles, banners, and paid media creative for demand generation campaigns, including rapid iteration and A/B variants
• Create and maintain sales enablement materials: pitch decks, one-pagers, competitive battle cards, and case study layouts
• Design product marketing assets: launch graphics, feature announcement visuals, blog thumbnails, newsletter templates, and event collateral
• Produce short-form video and motion graphics for social, product demos, and campaign creative
• Build and maintain a library of reusable marketing templates in Figma that empower non-designers to self-serve for routine assets
• Partner with the Brand Designer to ensure all marketing output stays on-brand while adapting to channel-specific requirements
• Support event and conference design needs, booth graphics, signage, swag, and digital assets for shows like NAB, IBC, and developer conferences
• Contribute to the evolution of our visual identity as we scale, bringing ideas for how marketing creative can differentiate TwelveLabs

Senior Marketing Designer

Solutions Engineer

• Partner with enterprise customers to understand business goals and technical requirements, translating them into scalable video AI architectures.
• Own technical relationships from discovery through production deployment, ensuring successful integrations and adoption.
• Design and deliver impactful POCs and reference architectures demonstrating the value of multimodal foundation models.
• Provide architectural guidance on API integrations across cloud-native and enterprise environments.
• Serve as the primary technical point of contact for architecture, performance, and security discussions.
• Collaborate with Sales, Product, and Engineering to relay customer feedback and influence roadmap priorities.
• Deliver technical demos, workshops, and enablement sessions across the APAC region.

Solutions Architect, APAC

Frontend Engineer

• Build performant, polished experiences with React and Next.js
• Lead and evolve client-side architecture for interactive, video- and data-streaming products
• Build fluid, asynchronous UIs with strong performance, micro-interactions, and intentional motion
• Translate Figma designs into production-ready interfaces
• Implement and optimize browser-based video and real-time data streaming
• Build UIs that respond to incremental, real-time, or long-running streamed data, not just request/response flows
• Handle large video and data workloads within browser constraints (memory, buffering, network variability)
• Make informed tradeoffs around video formats, codecs, streaming, and transport
• Optimize rendering for complex timelines, lists, and canvases
• Write reliable unit, integration, and E2E tests for complex UI workflows
• Use AI-assisted development tools thoughtfully to accelerate implementation while maintaining correctness, performance, and code quality
• Design and integrate clean, well-scoped APIs to support streaming and async frontend workflows
• Implement and integrate authentication flows (sessions, tokens, role-based access)
• Collaborate with backend engineers on data models, streaming strategies, and performance tradeoffs

Staff Frontend Software Engineer

Account Manager

• Develop and execute public sector partnership strategy by identifying, prioritizing, and cultivating relationships with hyperscaler government teams, systems integrators, and ecosystem partners that align with TwelveLabs' public sector growth objectives.
• Drive top-of-funnel pipeline for the Public Sector sales team by activating partner co-sell motions, joint marketing initiatives, and partner-sourced lead generation programs across federal, defense, and SLED markets.
• Build and manage relationships with key partners including AWS GovCloud, Azure Government, Google Public Sector, and leading systems integrators (e.g., Booz Allen, SAIC, Leidos, Accenture Federal Services) to unlock joint opportunities and accelerate deal cycles.
• Navigate compliance and procurement landscapes by partnering with internal teams to ensure TwelveLabs meets the certifications, contract vehicles, and security requirements necessary for public sector adoption (FedRAMP, IL levels, etc.).
• Collaborate cross-functionally with Product, Engineering, Legal, and Security teams to translate public sector partner requirements into product roadmap inputs and go-to-market priorities.
• Represent TwelveLabs at government technology conferences, partner summits, and industry events to build awareness and credibility within the public sector AI ecosystem.
• Track and report on partnership performance metrics including partner-influenced pipeline, partner-sourced revenue, and strategic milestone achievement—providing regular updates to leadership.

Product Partnerships Lead – Public Sector

• Partner with product, engineering, and leadership across organizations to define integration opportunities
• Structure and prioritize complex partnership programs
• Build and present partnership strategies, integration concepts, and roadmap proposals to executives
• Support joint product launches by collaborating with Marketing, Developer Relations, and Sales
• Conduct research on market trends, platform changes, and emerging standards

Product Partnerships Lead

• Execute partner marketing campaigns and programs that drive awareness, adoption, and pipeline in collaboration with technology partners, resellers, and system integrators
• Develop co-branded and partner-related content, including solution briefs, case studies, one-pagers, pitch decks, blog posts, and email copy
• Coordinate partner communications, including newsletters, event updates, and partner onboarding materials
• Support partner event marketing by managing logistics, timelines, and deliverables for partner-hosted or co-sponsored events
• Help operationalize the partner ecosystem program, supporting enablement materials and partner portal content
• Track campaign and content performance, reporting results to internal stakeholders and recommending optimizations

Partner Marketing Manager

Product Marketing

• Develop and own the value proposition for our products across DoD, Intelligence Community (IC), Federal Civilian, and SLED markets. Translate "speeds and feeds" into mission readiness, citizen impact, and operational security.
• Navigate the complexities of FedRAMP, DoD Impact Levels (IL4/5/6), CJIS, and NIST frameworks. You will create the content that assures Government CTOs and CISOs that our solution is secure, compliant, and resilient.
• Produce a high-volume of high-impact assets, including federalized white papers, "Past Performance" case studies, RFP boilerplate, and agency-specific briefing decks.
• Arm our Public Sector sales team and partners (GSIs and VARs) with, discovery guides, and "Deal Kits" tailored to the federal procurement cycle.
• Design and execute integrated marketing programs that align with the government’s fiscal year (especially the Q4 "use-it-or-lose-it" season).

Senior Product Marketing Manager

Performance Marketing

• Own the Demand Engine
• Design, execute, and optimize multi-channel demand generation programs (paid media, content syndication, ABM, email, events, webinars) that deliver measurable pipeline impact
• Build and manage the marketing funnel from MQL through SQL, working closely with Sales to ensure seamless handoffs and feedback loops
• Develop audience segmentation strategies across our key personas: technical developers ("Dev Dorothy"), media operators ("Media Meredith"), and business decision-makers ("Biz Brad")
• Drive Pipeline Mathematics
• Set and hit quarterly pipeline generation targets tied to revenue goals
• Build attribution models and reporting dashboards that connect marketing activity to closed-won revenue
• Continuously test and iterate: A/B testing creative, channels, messaging, and targeting to improve conversion at every stage
• Scale Our Enterprise Motion
• Partner with Enterprise Marketing to develop account-based programs targeting strategic accounts
• Create integrated campaign strategies that span digital, field events, and partner co-marketing
• Work with Product Marketing to translate technical capabilities into compelling value propositions for each vertical
• Build the Foundation
• Establish scalable processes, playbooks, and infrastructure for demand generation as we grow
• Manage relationships with agencies, vendors, and technology partners (HubSpot, LinkedIn, Google, etc.)
• Collaborate with Marketing & Data Operations to ensure clean data, accurate attribution, and actionable insights

Senior Demand Generation Manager

Account Executive

• Manage the entire sales cycle to win new business and drive revenue. You will initiate the first relationships with customers, deeply understand their business needs, educate them on video foundation models, negotiate contracts, and help them succeed with TwelveLabs.
• Develop and validate hypotheses on the right strategy for TwelveLabs to bring cutting-edge multimodal video models to market.
• Collaborate closely with our product team, sharing customer feedback and insights to inform our product roadmap to deliver enhanced experiences for our customers.
• Set and achieve ambitious sales targets, providing regular progress reports to company leadership.

Account Executive, Media – Entertainment

Engineer

• Design and ship production systems around our video foundation models, owning integrations with media infrastructure, video processing pipelines, data provenance, reliability, and on-call readiness across content workflows.
• Lead discovery and scoping from pre-sales through deployment, translating ambiguous workflow needs into hypothesis-driven problem framing, system requirements, and an execution plan with measurable business outcomes.
• Build in large-scale video environments where performance optimization, cost efficiency, security controls, and scalability shape architecture, operating procedures, and failure handling.
• Run evaluation loops that measure model and system quality against workflow-specific benchmarks (e.g., search relevance, content accuracy, processing throughput) and use results to drive model and product improvements.
• Define launch criteria including performance metrics, acceptance benchmarks, and success measures, driving delivery until sustained production impact is demonstrated.
• Distill deployment learnings into hardened primitives, reference architectures, integration patterns, and benchmark harnesses that scale across Media & Entertainment customers.

Forward Deployed Engineer, Commercial

• Deliver an exceptional customer experience by providing technical expertise, scoping use cases, and supporting the implementation of video AI applications with technical stakeholders at startups and enterprises.
• Own technical relationships with strategic customers, ensuring successful integrations, resolving complex technical challenges, and driving adoption across their organizations.
• Guide customers on best practices for leveraging TwelveLabs APIs to create secure, scalable, and differentiated video understanding experiences.
• Serve as the first line of defense for design, security, compliance, and architecture questions, escalating complex requirements to internal experts as needed.
• Create and maintain documentation, implementation guides, and FAQs for common customer requirements and technical challenges.
• Gather customer feedback and represent the voice of developers and enterprises to internal teams, helping shape product roadmaps and future capabilities.

Solutions Architect

Sales Engineer

• Partner with Account Executives to drive technical discovery and understand prospect challenges.
• Design and execute proof-of-concepts that demonstrate measurable business value.
• Deliver technical presentations, product demonstrations, and workshops to diverse audiences.
• Serve as the technical voice in sales cycles, addressing questions around architecture, security, and compliance.
• Gather technical requirements to inform Sales strategy and represent market needs.

Sales

• Build and lead the EMEA sales organization. Recruit, develop, and manage a high-performing team of Account Executives, Solutions Architects, and SDRs to execute against ambitious regional growth targets.
• Define and execute the regional go-to-market strategy. Develop a comprehensive approach for the UK and EMEA markets across TMEGS verticals, including TV networks & broadcasters, film & TV studios, streaming platforms, publishers, sports leagues, and gaming organizations.
• Own customer relationships and drive revenue. Establish trusted relationships with key decision-makers at leading organizations such as Sky, BBC, ITV, RedBull, Canal+, and other high-priority accounts to accelerate adoption and expansion of TwelveLabs' technology.
• Manage complex enterprise sales cycles. Navigate long-term sales processes across diverse European markets, adapting to regional procurement protocols, compliance requirements, and buying behaviors unique to each market.
• Develop and leverage strategic partnerships. Build and deepen relationships with ecosystem partners including AWS, Snowflake, Databricks, and NVIDIA to expand market reach and accelerate customer adoption across the region.
• Collaborate cross-functionally. Partner with Marketing to develop region-specific messaging and demand generation programs; work with Product & Engineering to ensure our solutions meet European market requirements; coordinate with global sales leadership to share best practices and align on strategy.
• Educate the market on AI capabilities. Help European customers understand the transformative potential of multimodal video foundation models for use cases spanning content discovery, automated editing, audience insights, compliance, monetization, and operational efficiency.
• Drive regional pipeline and revenue growth. Set and achieve ambitious sales targets, build a healthy pipeline across named accounts, and provide regular strategic updates to company leadership on deal progression, market opportunities, and competitive intelligence.
• Shape company strategy. As a founding member of our EMEA go-to-market efforts, contribute to broader company strategy and help establish the sales culture across the region.

Head of Sales – EMEA

Operations

• Public Sector Orchestration: Oversee and coordinate all business development and operational activities, ensuring TwelveLabs’ GTM strategy is executed seamlessly across the government market.
• Cross-Functional Synergy: Work in concert with Engineering and Product teams to translate "human-like video understanding" capabilities into mission-ready tools that meet public sector requirements.
• Operational Lifecycle Management: Lead the end-to-end execution of government engagements, from pre-award strategy and technical proposal support to post-award delivery and scaling.
• Strategic Alignment: Partner with Marketing to refine our video-language modeling narrative for government audiences and collaborate with Company Operations to build scalable procurement and contract management processes.
• Market Intelligence: Monitor the evolving landscape of AI policy and government procurement to ensure Twelve Labs remains the leader in public sector video analytics.
• Risk & Compliance: Manage operational risks unique to government contracting, ensuring all activities adhere to FAR/DFARS and ethical AI guidelines.

Senior Marketing Designer

Solutions Architect, APAC

Staff Frontend Software Engineer

Staff Frontend Software Engineer

Product Partnerships Lead – Public Sector

Product Partnerships Lead

Partner Marketing Manager

Senior Product Marketing Manager

Senior Demand Generation Manager

Account Executive, Media – Entertainment

Forward Deployed Engineer, Commercial

Solutions Architect

Sales Engineer

Head of Sales – EMEA

Director of Public Sector Operations