Twelve Labs

Partner Marketing Manager

Twelve Labs

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $112,000 - $140,000 per year

About the role

  • Execute partner marketing campaigns and programs that drive awareness, adoption, and pipeline in collaboration with technology partners, resellers, and system integrators
  • Develop co-branded and partner-related content, including solution briefs, case studies, one-pagers, pitch decks, blog posts, and email copy
  • Coordinate partner communications, including newsletters, event updates, and partner onboarding materials
  • Support partner event marketing by managing logistics, timelines, and deliverables for partner-hosted or co-sponsored events
  • Help operationalize the partner ecosystem program, supporting enablement materials and partner portal content
  • Track campaign and content performance, reporting results to internal stakeholders and recommending optimizations

Requirements

  • 3–5 years of experience in partner marketing, channel marketing, demand generation or product marketing— preferably in a B2B tech or SaaS environment
  • Proven ability to execute end-to-end campaigns with or through partners
  • Strong content creation and editing skills, especially with customer-facing or co-branded marketing assets
  • Detail-oriented project management chops — you know how to keep partners and internal teams aligned and on schedule
  • Familiarity with CRM, marketing automation tools (e.g. HubSpot) and possibly partner portals or PRMs. You use data and metrics to inform decisions and optimize marketing efforts for better results
  • A bias for action in fast-paced environments – you thrive in a startup setting, adapt quickly to changing priorities, and are resourceful in overcoming challenges.
  • Excellent written and verbal communication skills
Benefits
  • Full health, dental, and vision benefits
  • Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
  • VISA support where applicable
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
partner marketingchannel marketingdemand generationproduct marketingcontent creationproject managementcampaign executiondata analysismetrics optimization
Soft Skills
detail-orientedcommunicationadaptabilityresourcefulnesscollaboration