Twelve Labs

Head of Sales – EMEA

Twelve Labs

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

Tech Stack

AWSCloud

About the role

  • Build and lead the EMEA sales organization. Recruit, develop, and manage a high-performing team of Account Executives, Solutions Architects, and SDRs to execute against ambitious regional growth targets.
  • Define and execute the regional go-to-market strategy. Develop a comprehensive approach for the UK and EMEA markets across TMEGS verticals, including TV networks & broadcasters, film & TV studios, streaming platforms, publishers, sports leagues, and gaming organizations.
  • Own customer relationships and drive revenue. Establish trusted relationships with key decision-makers at leading organizations such as Sky, BBC, ITV, RedBull, Canal+, and other high-priority accounts to accelerate adoption and expansion of TwelveLabs' technology.
  • Manage complex enterprise sales cycles. Navigate long-term sales processes across diverse European markets, adapting to regional procurement protocols, compliance requirements, and buying behaviors unique to each market.
  • Develop and leverage strategic partnerships. Build and deepen relationships with ecosystem partners including AWS, Snowflake, Databricks, and NVIDIA to expand market reach and accelerate customer adoption across the region.
  • Collaborate cross-functionally. Partner with Marketing to develop region-specific messaging and demand generation programs; work with Product & Engineering to ensure our solutions meet European market requirements; coordinate with global sales leadership to share best practices and align on strategy.
  • Educate the market on AI capabilities. Help European customers understand the transformative potential of multimodal video foundation models for use cases spanning content discovery, automated editing, audience insights, compliance, monetization, and operational efficiency.
  • Drive regional pipeline and revenue growth. Set and achieve ambitious sales targets, build a healthy pipeline across named accounts, and provide regular strategic updates to company leadership on deal progression, market opportunities, and competitive intelligence.
  • Shape company strategy. As a founding member of our EMEA go-to-market efforts, contribute to broader company strategy and help establish the sales culture across the region.

Requirements

  • 10+ years of enterprise software sales experience with at least 5 years in a sales leadership role, ideally focused on the UK and/or broader EMEA markets.
  • Deep expertise in TMEGS verticals. Proven track record selling to Media & Entertainment, Broadcasting, Telecommunications, Sports, or Gaming organizations across Europe, with established relationships in the ecosystem.
  • Demonstrated success building 0-to-1 sales organizations. Experience establishing new regional operations or launching new products in EMEA, ideally as part of an early-stage startup or new market entry.
  • Strong team-building and leadership skills. Track record of recruiting, developing, and scaling sales teams from the ground up, with the ability to inspire and drive results in fast-paced environments.
  • Strategic partnership development experience. Proven ability to build and leverage relationships with cloud providers (AWS experience highly valued), technology partners, and systems integrators to accelerate market penetration.
  • Technical fluency. Ability to understand and articulate complex AI/ML concepts and translate technical capabilities into business value propositions that resonate with media and entertainment executives.
  • Multi-market expertise. Understanding of diverse European markets, languages, cultures, and business practices, with ability to adapt sales strategies for different regions.
  • Self-motivated and comfortable with ambiguity. Thrive in fast-paced, undefined environments where you need to create structure, test hypotheses, and iterate quickly to find the right path to success.
  • Executive presence and communication skills. Experience presenting to and influencing C-suite executives and senior decision-makers across multiple European markets.
  • Data-driven mindset. Ability to balance creative problem-solving with analytical rigor to optimize sales strategies and resource allocation.
  • Based in the UK, preferably London. This role requires presence in the region to effectively engage with customers, build the team, and represent TwelveLabs at industry events.
Benefits
  • An open and inclusive culture and work environment.
  • Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
  • Full health, dental, and vision benefits
  • Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
  • VISA support where applicable
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
enterprise software salessales leadershipsales organization buildingstrategic partnership developmentAI/ML conceptssales strategy adaptationpipeline managementrevenue growthmarket entrycustomer relationship management
Soft Skills
team-buildingleadershipinspiring resultsself-motivatedcommunication skillsexecutive presencecreative problem-solvinganalytical rigoradaptabilitycollaboration