Turquoise Health

Senior Product Marketing Manager

Turquoise Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $185,000 per year

Job Level

Senior

About the role

  • Lead the development and execution of go-to-market strategies for product launches, updates, and experiments.
  • Strategically create product messaging and positioning by conducting research and collaborating with senior PMMs, product managers, and general managers.
  • Create, maintain and update core product marketing collateral, including sales enablement materials, presentations, and internal documentation.
  • Conduct persona and competitive research to support positioning and sales strategy.
  • Collaborate with Marketing and Content teams on cross-channel campaigns, educational materials, and lifecycle content.
  • Track performance of marketing initiatives and report back key learnings to product and marketing teams.
  • Partner with the Sales and Customer Success teams to understand user pain points and surface feedback into positioning and messaging improvements.
  • Coordinate logistics and prepare materials for product launches, webinars, and industry events.
  • Manage internal communication and documentation around product updates.
  • Pitch in wherever needed to support cross-functional projects and improve marketing effectiveness.

Requirements

  • 5+ years of experience in product marketing, preferably in a B2B, product-led organization.
  • 2+ years of experience leading product marketing for an entire vertical.
  • Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers.
  • Strong understanding of go-to-market strategy, product positioning, and messaging.
  • Experience developing and delivering training and enablement programs for channel partners and sales teams
  • Excellent written and verbal communication skills, including public speaking experience
  • Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment.
  • Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
  • Experience working in a fast-paced startup environment and comfort within a highly cross-functional role
  • Bonus: Have previous experience working at a healthtech startup
  • Bonus: Have worked across both traditional B2B marketing/sales and product-led growth
Benefits
  • Competitive pay with equity options
  • Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
  • Company-sponsored disability & life insurance
  • Unlimited PTO
  • 401(k) + 4% Matching
  • Fully remote work + flexible working hours
  • $750 work-from-home setup budget
  • Paid biannual in-person company summits
  • Quarterly $150 co-hanging stipend to meet up with coworkers
  • Monthly $100 health and wellness benefit
  • Generous paid family leave
  • Annual $1,200 learning & development stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyproduct positioningmessagingsales enablementcompetitive researchmarketing collateraltraining programsenablement programscross-channel campaignsperformance tracking
Soft Skills
excellent written communicationexcellent verbal communicationpublic speakingself-starterbias toward actionmanaging multiple prioritiescross-functional collaborationstakeholder buy-indecision makingadaptability