Senior Manager, CRM Lifecycle
Turo
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
Visit company websiteExplore more
Salary
💰 $158,000 - $197,000 per year
Job Level
Tech Stack
About the role
- Lead Turo’s customer marketing strategy across the customer lifecycle globally
- Drive business growth through activation, retention, and reactivation
- Grow customer engagement through promotional initiatives and incentives
- Pioneer new customer marketing initiatives such as referral and loyalty programs
- Define and execute Turo’s CRM strategy across key owned channels
- Own business and operational KPIs for CRM
- Inform CRM Tech and Data Capability
- Maximize the feature set available in our MarTech tooling and CEP
Requirements
- 8+ years of CRM experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment
- Strong business and commercial acumen
- Demonstrated success scaling CRM via building capacity and capabilities
- People management and stakeholder management experience
- Expertise in core tools: Braze, Segment, MoEngage, Iterable, Promo code tooling, CDPs, measurement tools, etc.
- International market experience (multi-country, multi-language)
- Familiarity with experimentation methods, incrementality and causal measurement for CRM.
- Bonus if you have prior experience launching loyalty programs and referral programs.
- Comfort with SQL and/or data warehouses and BI dashboards.
Benefits
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance (Country specific)
- Retirement employer match
- Learning & Development stipend to invest in your professional development
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off to relax and recharge
- Paid holidays, volunteer time off, and parental leave
- In-office lunch, office snacks, and fun activities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMSQLdata warehousesBI dashboardsmeasurement toolsexperimentation methodsincrementality measurementcausal measurement
Soft Skills
leadershipbusiness acumencommercial acumenpeople managementstakeholder management