Senior Marcomm Manager
TUMI Genomics
full-time
Posted on:
Location Type: Hybrid
Location: Seoul • South Korea
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Job Level
About the role
- Develop and execute brand and marketing communications strategies
- (from concept building and campaign planning to execution and performance analysis)
- Manage PR and media relations, including agency management
- Plan and execute influencer and celebrity marketing (EIM)
- Lead trade marketing initiatives and retail-linked activations (department stores, pop-ups, etc.)
- Support e-Commerce content planning in close collaboration with relevant teams
- Drive internal communications and cross-functional collaboration
- (Sales, Retail, Merchandising, etc.)
- Plan and manage CRM marketing programs and related agencies
- Define campaign KPIs, analyze performance, and continuously optimize execution
Requirements
- 학사 이상
- 마케팅 실무 경력 10년 이상
- 브랜드 마케팅 전반에 대한 End-to-End 경험
- (브랜드 컨셉 수립 → 전략 기획 → 캠페인 실행 및 성과 관리)
- 캠페인 및 프로젝트를 주도적으로 기획·운영하며 성과를 도출한 경험
- 온·오프라인 통합 마케팅 경험
- 외부 에이전시 및 내부 유관부서와의 협업 경험
- 업무 수행에 필요한 수준의 영어 커뮤니케이션 역량
- MS Office 활용 역량 (특히 PPT 기반 전략 정리 및 보고)
Benefits
- 근무시간: 주 5일, 09:00~18:00 (유연근무제 - 9:00 ~ 10:00 사이 출근하여 8시간 근무)
- 주 1회 재택근무
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingcampaign planningperformance analysisCRM marketinginfluencer marketingtrade marketinge-Commerce content planningproject managementKPI definitionoptimization
Soft Skills
cross-functional collaborationcommunicationleadershipstrategic thinkingagency managementteamworkproblem-solvingcreativityanalytical skillsinitiative