Define and own the end-to-end GTM strategy for new features
Create compelling positioning and messaging that translates complex technical benefits
Collaborate with Product, Marketing, Content, Growth, and Data teams
Manage launch calendars and lead post-launch performance reviews
Build, own, and execute retention and lifecycle marketing strategies
Design and deploy segmented campaigns that speak to different audience cohorts
Architect sophisticated viewer journeys and optimize for retention rate
Collaborate with Product and UX to enhance the post-view experience
Partner with senior leaders across teams to ensure unity of vision

Requirements

8+ years of progressive marketing experience in entertainment, streaming, or consumer technology
Proven success launching integrated marketing campaigns and brand activations
Deep expertise in retention and lifecycle marketing
Strong creative judgment and storytelling skills
Exceptional analytical savvy
Excellent cross-functional leadership skills
Comfortable in a fast-paced, high-stakes environment

Benefits

Medical/dental/vision insurance
401(k) plan
Paid time off
Flexible Time off Policy
Generous Parental Leave Program
Monthly wellness reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

GTM strategyretention marketinglifecycle marketingintegrated marketing campaignsbrand activationsaudience segmentationperformance reviewscampaign designviewer journey optimization

Soft Skills

creative judgmentstorytellinganalytical skillscross-functional leadershipcollaborationcommunicationstrategic thinkingproblem-solvingadaptability