TSI Touch

Chief Marketing Officer

• Develop and execute comprehensive marketing strategies and campaigns to drive brand awareness, demand generation, and product adoption.
• Think creatively and challenge conventional approaches — bringing fresh ideas and innovative campaign concepts that differentiate TSI Touch in the market.
• Conduct market and competitive research to refine strategies and identify opportunities.
• Track, analyze, and report marketing performance metrics and ROI to executive leadership.
• Own brand identity and ensure consistency across all channels, materials, and customer touchpoints — maintaining a high standard of visual quality and creative execution.
• Create compelling messaging, positioning, and collateral for new product and service launches.
• Manage and optimize digital marketing efforts, including website content, email campaigns, SEO/SEM, and social media presence.
• Use data and analytics to continuously improve search performance, digital reach, and campaign conversion.
• Collaborate with sales leadership to ensure marketing and sales are aligned for maximum impact.
• Plan, coordinate, and attend key trade shows, industry events, and partner visits — representing the TSI Touch brand with professionalism and purpose.

Marketing Director