TS2 Negócios Inovadores

Social Media Manager

• Develop a strategic content calendar for Instagram, TikTok, Pinterest, YouTube Shorts and other relevant platforms;
• Plan institutional, promotional and seasonal campaigns;
• Develop content briefs aligned with the brands' commercial objectives and branding;
• Ensure visual consistency and brand positioning across digital channels;
• Participate in planning product launches, influencer activations and events;
• Create briefs for designers, videomakers and creators;
• Write copy for posts, captions, campaigns and strategic content;
• Organize the publishing schedule;
• Publish and monitor content on platforms;
• Adapt content according to trends and platform behavior;
• Support development of content focused on social SEO and organic discovery;
• Monitor comments, DMs and interactions;
• Support community and creator relationships;
• Identify opportunities for engagement and brand strengthening;
• Assist with influencer and ambassador activations;
• Monitor channel performance metrics;
• Create reports with insights and opportunities;
• Track growth in reach, engagement, retention and conversion;
• Work closely with the paid media team to amplify campaigns;
• Analyze trends, competitors and benchmarks in the maker/craft market.

Social Media and Content Specialist

Analyst

• Performance and KPI Management (Analytical Focus): Sales funnel analysis, pricing and margin analysis, competitor analysis (benchmarking), demand forecasting
• Strategic Operations and Catalog: Listing optimization (Marketplace SEO), account health management
• Campaigns and Investments (Retail Media): Management of paid traffic (intermediary), participation in commercial campaigns

Social Media and Content Specialist

Marketplace Analyst