Truvani

Copywriter

• Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

Direct Response Copywriter

Ecommerce

• Develop and pitch design concepts based on creative briefs and performance goals.
• Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance.
• Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.).
• Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.).
• Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers).
• Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance.
• Propose new creative tests based on insights, trends, and competitor research.
• Work as a self-starter, managing your own projects, timelines, and priorities.
• Contribute to and help evolve the visual identity across digital and print.
• Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand.
• Collaborate closely with marketing, e-commerce, and product teams.

Direct Response Copywriter

Senior Marketing Designer – CPG, eCommerce