Direct Response Copywriter

Truvani

Direct Response Copywriter generating compelling ad content across digital channels for Truvani, a clean health product company. Collaborating with creative teams to fulfill campaign objectives.

Posted 7/17/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting and storytelling, with a strong ability to create engaging content across various platforms while maintaining brand voice. Proficient in analyzing performance data to optimize messaging and drive conversions in the health and wellness sector.

Highest-signal resume keywords

Copywriting ExperienceDirect-Response PrinciplesPerformance Data AnalysisBrand Voice ConsistencyHealth and Wellness Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad CopywritingEmail Campaign WritingScript WritingContent EditingConsumer PsychologySocial Media CaptionsCreative Brief DevelopmentPerformance Metrics AnalysisEngagement OptimizationShort-Form Content Creation

Soft Skills

StorytellingCollaborationTime ManagementAdaptabilityAttention to Detail

Industry Keywords

HealthWellnessSupplementsConsumer Packaged GoodsDirect-Response AdvertisingMeta AdvertisingInstagram AdvertisingCampaign ManagementBrand StewardshipContent Strategy

About the role

Key responsibilities & impact

Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

Requirements

What you’ll need

3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels.
Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — you can explain why a piece of copy works, not just that it does.
Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds.
Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice.
A portfolio of 2–3 pieces of copy you've written, ideally with the performance results you can speak to.
Comfort working across multiple campaigns and projects at once without dropping a thread.
Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required.
Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S.

Benefits

Comp & perks

Health benefits available after 60 days
401(k) benefits with employer matching available after 60 days
Paid time off and paid holidays
Paid family leave
Remote work stipend
Education and professional-development stipend
Monthly Truvani store credit