TrustYou

Business Development Rep

• End-to-End Sales Execution: Lead the entire sales process from identifying profiled target accounts to closing strategic opportunities within your EMEA region(s).
• Strategic Hunting: Identify (ICP), target, and close major revenue-producing hotel groups. You will map out the decision-making units of complex organizations and secure the "Yes."
• Contract Management: Own the contract process with prospective clients, managing negotiations to ensure mutually beneficial terms and successful closure.
• RFP Management: Facilitate the complex Request for Proposal (RFP) processes needed to drive successful sales outcomes with large enterprise groups.
• Pipeline Strategy & Marketing Alignment: Work closely with the TrustYou marketing team to formulate and execute Account-Based Marketing initiatives that support your specific business growth plans.
• Pipeline Building: Collaborate with Marketing to build a solid pipeline of sales-qualified leads, ensuring a continuous flow of opportunities within your territory.
• Operational Rigor: Act as the primary point of contact for targeted accounts, managing all pipeline activities, forecasting, and opportunity stages with precision using Salesforce CRM.
• Tech Advocacy & Internal Collaboration: Engage prospective customers by presenting the TrustYou solution suite, fostering a deep understanding of how our platform solves their specific pain points and what value (metrics) it will bring.
• Team Collaboration: Collaborate with the wider sales team to develop sales tactics and share winning formulas. At TrustYou, we win as a team.

Director of Business Development – EMEA

Marketing

• Pipeline and Revenue Accountability: Directly accountable to the Regional VP of Sales for delivering a specific, commercially-agreed percentage of the regional sales pipeline (e.g., 30% of New Opportunities).
• Sales Alignment & Partnership: Serve as the strategic marketing partner to the Regional VP of Sales. Attend weekly sales meetings and monthly forecast calls to ensure marketing activities are directly supporting the sales cycle and revenue targets.
• Account-Based Marketing (ABM): Identify key strategic accounts and hotel groups in the region and execute targeted, personalized ABM campaigns in partnership with regional sales leaders.
• Demand Generation: Design, manage, and execute localized, region-specific campaigns (landing pages, digital ads, email nurture, local PR) using the brand guidelines and core assets provided by Global Marketing.
• Field Events & Sponsorships: Own all regional trade shows, customer events, and proprietary webinars. Manage event logistics, drive attendance, and ensure aggressive lead follow-up with the sales team.
• Tailored Content: Create regional and adapt and translate global content (case studies, presentations) for local market relevance, including incorporating regional customer success stories and using local industry terminology.
• Budget Discretion: Manage the regional marketing budget with clear authority to allocate funds for local media, events, and campaigns that best suit the regional market dynamics, while adhering to the dotted-line oversight of the VP Global Marketing.
• Performance Monitoring: Track and report on regional campaign performance, lead quality, conversion rates, and ROI to both the Regional VP of Sales and the VP Global Marketing.
• Market Feedback Loop: Act as the voice of the region, gathering competitive intelligence, customer pain points, and product feedback, and channeling these insights back to the Global Marketing and Product teams for continuous strategy refinement.

Director of Business Development – EMEA

Senior Director, Field Marketing – EMEA