TrustYou

Digital Marketing

• Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
• Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
• Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
• Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
• Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
• Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
• Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
• Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
• Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

Digital Marketing Manager

Designer

• Design conversion-critical pages and templates for the website (BOFU sales pages, pricing, demo flows)
• Build and ship sales enablement materials — battle cards, one-pagers, decks, pitch materials
• Lead short-form video production for the marketing team (editing, storyboarding, some direction)
• Maintain and extend the TrustYou brand system in Figma — component libraries, design tokens, reusable templates
• Use Claude, Gemini, Midjourney, and similar AI tools to automate routine design work — freeing you for the creative and strategic moments that matter
• Work directly with the outbound team on creative for paid ads and outbound campaigns
• Support EMEA event collateral as needed (banners, booth materials, event one-pagers)