Digital Marketing Manager

TrustYou

Digital Marketer responsible for website migration and SEO strategy at TrustYou. Collaborating with design and marketing teams to enhance organic visibility over the next three years.

Posted 6/9/2026full-timeRemote • 🇷🇴 RomaniaMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

technical SEOschema markupstructured dataCore Web Vitalsredirect strategyinternal linking architectureAEO optimizationGA4LookerCRO

Soft Skills

strong English communicationwritten communicationverbal communicationeditorial directioncollaboration with marketing leadership

Tools & Technologies

WordPressHubSpot CMSHubLAI toolsClaudePerplexityChatGPTLookerGA4sitemap management

Industry Keywords

SEO contentlink equity preservationURL architecturetechnical QApost-launch monitoringcontent generationA/B testingconversion optimizationhospitality softwaremodular brand system

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

Requirements

What you’ll need

3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."
Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
HubSpot CMS expertise — modules, templates, HubL, theme tokens
Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work
Strong English communication, written and verbal

Benefits

Comp & perks

Remote role
Competitive salary
Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role
A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them
Real ownership: this role defines TrustYou's organic visibility for the next three years