Trustwell

E-Commerce Specialist

Trustwell

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Salary

💰 $75,000 - $85,000 per year

About the role

  • Own the e-commerce experience and sales performance for Trustwell’s direct-to-customer digital products: Food Processor, AskReg, and Genesis Foods.
  • Manage the full e-comm funnel; product listing strategy, page content, checkout experience, pricing display, promotions, and cross-sell optimization.
  • Monitor and optimize the digital storefront(s) across Trustwell domains and 3rd-party platforms where applicable.
  • Develop, execute, and manage paid digital marketing campaigns (e.g., SEM, display, retargeting, paid social) aligned to e-commerce goals and budget.
  • Track and report on key performance indicators including conversion rates, AOV, CAC, ROAS, and online revenue growth.
  • Collaborate with Product Marketing to align on messaging and positioning for e-comm buyers; test pricing, bundles, and offers.
  • Partner with Finance and RevOps to forecast e-commerce revenue, align reporting frameworks, and ensure budget accountability.
  • Use A/B testing and CRO strategies to optimize the e-comm experience and improve conversion rates and customer LTV.
  • Own and manage relationships with any e-commerce or martech platforms/tools required to support the funnel.
  • Identify and resolve friction in the digital buying journey, and ensure smooth coordination between Trustwell’s self-serve and assisted-sell motions.
  • Use e-commerce performance data and buyer behavior insights to inform cross-functional discussions with Product, Finance, and Revenue teams on self-service pricing, packaging, and promotions.

Requirements

  • Strong understanding of B2B e-commerce or digital SaaS sales models, with direct experience managing online storefronts and checkout workflows.
  • Hands-on experience running digital performance marketing campaigns and managing budget to defined revenue goals.
  • Familiarity with tools such as FastSpring, Shopify, HubSpot, Google Ads, Google Analytics, Tag Manager, or similar.
  • Proficiency with CRO tools and tactics, A/B testing platforms, and customer journey optimization best practices.
  • Analytical mindset with experience measuring and reporting on full-funnel KPIs (e.g., ROAS, CAC, AOV, MRR).
  • Detail-oriented, self-motivated, and able to work cross-functionally in a fast-moving environment.
  • Excellent verbal and written communication skills, with the ability to translate product complexity into clear digital buying flows.
  • Bachelor’s degree required (marketing, business, e-commerce, or a related field preferred).
  • Minimum 3–5 years of relevant experience in digital marketing, growth, or e-commerce for a SaaS or software business.
Benefits
  • Full healthcare benefits, including medical, dental, and vision.
  • Supplemental benefits, including STD, LTD, HSA, 401k, etc.
  • Responsible Time Off (PTO) + Holiday Pay
  • Competitive Compensation + Bonus!
  • Excellent culture, growth opportunities, plus much more...
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
e-commerce managementdigital marketingA/B testingconversion rate optimization (CRO)performance marketingkey performance indicators (KPIs)budget managementonline storefront optimizationcustomer journey optimizationdigital sales models
Soft Skills
analytical mindsetdetail-orientedself-motivatedcross-functional collaborationcommunication skills
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in e-commerce