TruStage

Manager, SEO Content and Strategy

TruStage

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $104,200 - $156,300 per year

Job Level

SeniorLead

About the role

  • Develop comprehensive content strategies aligned with SEO best practices and business objectives
  • Create and manage editorial calendars coordinating content across owned and paid media channels
  • Partner with Creative/Brand teams to ensure content consistency and brand alignment across all channels
  • Actively engage with Digital Media, eCommerce, Analytics, Social Media, Telephone Sales, Customer Care, and Marketing teams to identify content opportunities
  • Facilitate cross-team content initiatives and act as liaison between departments
  • Optimize content for traditional organic search following current SEO best practices
  • Implement generative search engine optimization (GSO) strategies for AI-powered search platforms
  • Develop content strategies for featured snippets, voice search, and AI search results
  • Create content optimized for conversational AI and chatbot interactions
  • Monitor and adapt to algorithm changes in both traditional and AI-powered search engines
  • Identify opportunities to own content areas and drive traffic, engagement, and conversion
  • Work with analytics teams to develop content engagement metrics and value measurements
  • Create reports showing content performance, organic search traffic, and SERP improvements
  • Develop full-funnel view of content performance across all sales channels
  • Maximize efficiency of paid media strategies through strategic content alignment
  • Improve knowledge sharing and KPI discipline around content metrics
  • Lead agile content development processes and ensure proper prioritization
  • Build relationships with key organizational leaders to align content with business needs
  • Facilitate cross-channel initiatives that don't fit within single team boundaries
  • Provide strategic guidance on long-term content profitability and ROI.

Requirements

  • Bachelor’s degree in marketing, Communications, Journalism, or related field (master’s preferred)
  • 7+ years in SEO, content marketing, or digital marketing, with 3+ years leading multi-channel strategies
  • Proven success in driving organic growth and improving search rankings
  • Deep expertise in classic SEO best practices and algorithm trends
  • Advanced knowledge of Generative Search Optimization and Answer Engine Optimization (AEO) for AI-powered platforms
  • Experience with voice search, conversational AI, featured snippets, and structured data
  • Skilled in keyword research, local and long-tail strategies, and integrating SEO with social, PR, and link-building
  • Proficiency with Google Analytics, Search Console, Bing Webmaster Tools, and leading SEO platforms (BrightEdge, Conductor, SEMrush, Ahrefs, Moz)
  • Familiarity with HTML, CSS, CMS platforms, and agile/OKR methodologies
  • Exceptional communication, strategic thinking, and stakeholder influence skills
Benefits
  • medical
  • dental
  • vision
  • employee assistance program
  • life insurance
  • disability plans
  • parental leave
  • paid time off
  • 401k
  • tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOcontent marketingdigital marketingGenerative Search OptimizationAnswer Engine Optimizationkeyword researchlocal strategieslong-tail strategiescontent performance metricsagile content development
Soft skills
communicationstrategic thinkingstakeholder influencecollaborationleadershiprelationship buildingprioritizationadaptabilityproblem-solvingcreativity