Truly Free

Chief Marketing Officer

• Architect and execute the end-to-end growth strategy for a two-sided marketplace connecting brands, creators, and consumers.
• Build, scale, and optimize the creator/influencer/affiliate engine that is the core GTM motion for TF.
• Recruit and activate creators who drive on-platform commerce through live selling and social content.
• Develop and execute strategies to onboard 1,000+ brands in the next 12 months, ensuring they see measurable ROI from the platform.
• Drive 750,000+ new customers to the platform while achieving CAC breakeven within 45 days.
• Own app downloads, activation, retention, and engagement metrics.
• Champion and scale live selling/shopping experiences that differentiate TF in the market.
• Manage paid acquisition budgets with a scrappy, ROI-obsessed approach.
• Inherit a team of 7, grow to 21+ within 90 days. Recruit, mentor, and develop high-performing specialists across growth marketing, creator partnerships, brand development, performance media, lifecycle, and analytics.
• Partner with the BI team to build the reporting infrastructure and dashboards that give growth teams real-time visibility into what’s working.
• Sit at the table with the CEO, Head of Product, and CTO to influence platform features, growth loops, and creator/seller tools.

Chief Growth Officer

Marketing

• Own the end-to-end email lifecycle: welcome, education, conversion, post-purchase, replenishment, win-back, and loyalty
• Build customer journeys that increase LTV, repeat purchase rate, and AOV
• Create, optimize, and scale high-performing automated flows (welcome, abandoned cart, browse abandon, post-purchase, etc.)
• Monitor and report on key lifecycle KPIs: revenue per subscriber, open/click rates, conversion rate, churn, and deliverability
• Partner with creative, content, and brand teams to ensure emails feel human, on-brand, and value-driven—not spammy

Director of Lifecycle Marketing

Conversion Rate Optimizer

• Develop funnel concepts and offer structures for cold traffic, upsells, cross-sells, and winback campaigns
• Design wireframes and high-fidelity page layouts optimized for direct response conversion principles
• Build pages end-to-end in Builder.io, including integrations with our ecommerce stack
• Create and manage A/B and multivariate tests -- form hypotheses, set up experiments, analyze results
• Own conversion rate optimization across the full purchase funnel, from landing page through post-purchase
• Collaborate with copywriters, media buyers, and brand to ensure message-to-market match at every step
• Monitor funnel performance daily and proactively identify drop-off points, friction, and opportunity
• Build and maintain a structured testing roadmap prioritized by revenue impact

Funnel Builder, CRO Specialist

Copywriter

• Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
• Email & SMS campaigns and flows
• Landing pages and product detail pages
• Advertorials and funnels
• Develop high-performing hooks, angles, and messaging frameworks
• Partner with creative and media teams to concept and iterate ad creative
• Continuously test variations (headlines, offers, positioning) to improve KPIs
• Analyze performance data and translate insights into new copy directions
• Write or support blog content aligned with SEO and brand goals
• Collaborate with SEO or content teams to maintain consistency in voice and messaging

DR Copywriter

Creative Strategist

• Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels
• Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention)
• Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling
• Translate performance insights into new creative hypotheses and scalable testing roadmaps
• Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives
• Develop Problem–Solution–Transformation story arcs
• Craft compelling CTAs and headlines optimized for click-through and conversion
• Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers)
• Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers)
• Collaborate closely with media buyers to assess creative performance and iterate based on data
• Identify creative fatigue and proactively initiate refresh concepts
• Translate performance metrics into actionable creative pivots
• Own end-to-end creator communication from outreach and onboarding to feedback and final approvals
• Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses
• Manage contracts, usage rights, licensing terms, and documentation
• Coordinate with finance to ensure timely and accurate creator payments
• Oversee whitelisting partnerships and optimize creator assets for paid performance
• Identify high-performing organic TikTok content aligned with brand messaging and audience resonance
• Negotiate licensing agreements and paid usage rights
• Repurpose licensed content into Meta-native paid acquisition assets
• Test cross-platform creative portability to drive efficient customer acquisition
• Serve as creative point of contact for external growth partners
• Develop creative assets tailored to each partner platform’s format and audience
• Translate performance messaging into channel-specific acquisition campaigns
• Support additional revenue streams through strategic creative execution
• Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life
• Act as the creative voice in weekly media and growth syncs
• Provide performance insights and recommend forward-looking creative direction
• Develop scalable content strategies aligned with brand voice and customer psychology
• Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels
• Monitor competitor activity and evolving DTC creative trends
• Review final paid assets for brand alignment, messaging clarity, and performance strength
• Ensure consistency with Truly Free’s mission (non-toxic, refillable, family-safe positioning)
• Deliver clear, actionable feedback to maintain creative excellence and production velocity
• Own and maintain the paid creative production pipeline
• Manage workflows and project timelines using Wrike and other project management tools
• Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery
• Align creative output with media buying forecasts and scaling requirements
• Maintain visibility across campaign status, dependencies, and deadlines