TrueComp

Events

• Coordinate all logistics for tradeshows (booth setup, shipping, travel, materials)
• Manage vendors and event organizers
• Ensure seamless onsite execution and post-event follow-up
• Support lead capture and CRM tracking (HubSpot/SFDC)
• Execute local market events to support pipeline generation
• Support in planning and coordinating internal meetings, offsites, and team events
• Track budgets and maintain cost efficiency
• Maintain organized documentation of all events
• Partner with Sales and Marketing to align events with GTM priorities
• Support CRM updates and event tracking
• Assist with event communications and promotions

Events Coordinator

Marketing

• Define, innovate, and execute an multi-channel marketing plan with measurable KPIs to drive pipeline growth, velocity, win rates, and ROI.
• Partner with sales and leadership teams to monitor market trends and adapt strategies to evolving industry dynamics.
• Develop demand generation programs including ABM, paid ads, content marketing, SEO, email/nurture campaigns, and sales enablement initiatives.
• Manage the company’s competitive intelligence, ensuring detailed insights on major competitors’ features, pricing, and promotions.
• Construct optimal workflows and process management procedures, ensuring synchronization between Salesforce and marketing automation tools.
• Maintain marketing analytics dashboards to track campaign effectiveness, pipeline contribution, and ROI.
• Lead establishment of messaging materials and team enablement, partnering with internal experts and gathering customer insights to guide strategy.
• Manage website, trade show collateral, external communications, blog posts, newsletters, and other digital content initiatives.
• Ensure high-quality messaging and positioning across all marketing assets and customer-facing materials.

Marketing Manager

Account Executive

• Own prospecting efforts to uncover and create new opportunities.
• Conduct thorough discovery to identify pain points and align solutions.
• Drive revenue by leading negotiations and closing high-value deals.
• Collaborate regularly with SDRs and marketing to align on account strategies.

Sales

• Manage, coach, and motivate Account Executives to consistently meet or exceed revenue targets
• Own team quota attainment and weekly forecasting accuracy
• Drive disciplined sales execution using defined sales stages, CRM hygiene, and activity standards
• Participate directly in key deals, including discovery, proposal development, and executive-level negotiations
• Conduct regular pipeline reviews, deal strategy sessions, and performance coaching
• Partner closely with Marketing, SDRs, and Customer Success to ensure strong lead flow and customer handoffs
• Provide feedback to Leadership on messaging, pricing, product-market fit, and competitive dynamics
• Recruit, onboard, and ramp new Account Executives as the team scales

Events Coordinator

Marketing Manager

Account Executive

Sales Manager