TrueCar, Inc.

Customer Success Manager

• Manage CRM strategy across multiple channels, with a primary focus on email, while also spearheading SMS, Push, Direct Mail, and emerging channels.
• Collaborate cross-functionally with Marketing, Analytics, Product, Sales, Support, Data, and Engineering to develop consumer-centric and dealer-specific strategies.
• Build, develop, and implement cutting-edge campaigns that drive acquisition, deepen engagement, and drive retention, setting TrueCar apart in a competitive marketplace.
• Work with Product, Data, and Engineering teams to strategize, implement, and QA automated campaigns
• Own list management, ensuring database hygiene, deliverability, and steady list growth
• Develop segmentation frameworks to deliver relevant, personalized messaging
• Analyze core KPIs to identify optimization opportunities across campaigns and audience segments, driving strategic decision-making.
• Design, test, and refine segmentation strategies, continuously improving the effectiveness of our campaigns.
• Implement A/B testing, continuously refine our approach, ensuring we maintain the highest levels of engagement and conversion
• Oversee day-to-day tasks of third-party contractors implementing campaigns.
• Responsible for CRM operations, configuration, and maintenance of the CRM platform(s) and integrations

CRM Manager