True North

Director of Growth Marketing

True North

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Define, own, and continually refine the company's long-term marketing strategy and roadmap
  • Work collaboratively with the CEO to continually shape True North brand
  • Provide oversight and strategic direction for all digital marketing channels, including SEO/SEM, email marketing, social media, and content strategy
  • Lead the strategic vision for innovative and effective marketing campaigns across multiple channels
  • Champion a data-driven culture by advising on the utilization of data analytics, market research, and customer insights
  • Drive rigorous alignment between Marketing and Sales on external-facing communication
  • Stay ahead of industry trends, the competitive landscape, and emerging marketing technologies
  • Plan True North’s tradeshow footprint, and manage speaking submissions and networking
  • Advise sales leadership on leveraging and optimizing the Hubspot CRM for marketing impact reporting
  • Excellent ability to guide creative partners in development marketing collateral and write content as needed

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 8+ years of progressive experience in marketing, with at least 5 years of senior-level experience with a focus on B2B marketing within the healthcare vertical.
  • Proven success in developing and leading strategic marketing functions that resulted in significant business growth, ideally in a B2B or agency environment.
  • Strong expertise in the full-funnel of marketing, from brand strategy to digital execution, with a focus on scalable systems.
  • Demonstrated experience in a consulting or fractional capacity, providing high-level strategic advisory and mentorship.
  • Exceptional analytical skills with a talent for interpreting complex business data and translating insights into clear, actionable executive strategies.
  • Exceptional communication, presentation, and negotiation skills, capable of influencing C-suite stakeholders.
  • A strategic thought leader with a passion for brand storytelling and a bias for action and results.
  • Proficient in leveraging marketing automation and CRM software for strategic oversight (HubSpot preferred).
Benefits
  • Competitive health and welfare benefits including Medical, dental, vision, supplemental life insurance and discretionary 401k company match.
  • Unlimited PTO and sick time.
  • Flexible work schedules and 100% remote-work environment.
  • Engagement with a vibrant and dedicated team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOSEMemail marketingcontent strategydata analyticsmarket researchcustomer insightsbrand strategyfull-funnel marketing
Soft Skills
strategic thinkinganalytical skillscommunication skillspresentation skillsnegotiation skillsleadershipmentorshipcollaborationinfluencingstorytelling
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administration