True Fit

Performance Marketing

• Driving qualified pipeline and bookings
• Orchestrating multi-channel demand programs
• Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
• Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers
• Develop and execute the B2B demand generation strategy aligned to revenue targets
• Own MQL, SQL, pipeline, and CAC goals
• Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
• Translate company objectives into quarterly demand plans and forecasts
• Partner deeply with Sales and RevOps on lead quality and routing
• Funnel conversion optimization
• Account-based motions for strategic retailers
• Build enablement feedback loops to continuously improve pipeline quality
• Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)

Manager, Demand Generation